Anti-crisis marketing in the pandemic period
The features of marketing activities in conditions associated with the spread of coronavirus infection. COVID-19 has shocked the world, left many economies in dire straits. The pandemic has accelerated their implementation in the daily life of companies.
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This article deals with innovative marketing technologies. The purpose of the article is to study the marketing influence factors on the management system of a company, the vectors which lead to the design of an enterprise’s administrative structure.
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