???????? ? ??????????? ??????? ? ?????????
??????????? ????????? ???????? ??????? ? ?????????. ???????? ? ??????????? ???????? ? ??????????? ???????. ???????????? ? ?????????? ????????????? rich-media-????????. ????????? ?????? ? ???????? ???????, ?? ??????????????, ?????????? ? ??????????????.
Подобные документы
The scientific article describes 12 key principles of planning advertising activity, which can be used during the preparation of a media strategy and can help solve the task of selecting a media mix and strategic work with various advertising tools.
??????, добавлен 08.01.2024Feature of the impact of digitalization on the media industry. Transformations in the news market. The emergence of toll walls in online news content. Analysis of types of remuneration. WTP and consumer attitudes in various types of online newspapers.
????????? ??????, добавлен 18.07.2020Assessment of the development of e-commerce at modern stages. The main trends and prospects of the formation of social media marketing. Directions and sequence of stages of improving the effectiveness of marketing in networks. Branding strategies in them.
??????, добавлен 03.07.2023Analysis of multimodal advertisements which play a very important role in the modern social, business, and mass-media communication. The structure and semantics of the advertisements of mineral water in the Ukrainian mass-media and business discourse.
??????, добавлен 28.02.2023The brand advertising in the mass media. The beliefs of consumers modern way of interactive mass media. Benefits of using trademarks of celebrity brand brands. Celebrity-product endorsement equity. Managerial perspective on celebrity endorsement.
??????, добавлен 12.05.2018Peculiarities of the application of social and communication technologies in the organization of an advertising campaign and the formation of information and media culture on the example of the Private University. Traditional and innovative approaches.
??????, добавлен 20.07.2018Placement of a personal brand in the context of increased dependence of Russian higher education institutions on social media. Promoting a personal brand to the career development of the academic faculty. Use of social media by Russian universities.
??????, добавлен 25.09.2020????????, ????????????? ????????????????? ??????? ? ?? ??????????????. ??????????? ????????????????? ??????? ? ??????????? ????????, ????????? ? ????? ???????. ?????????? ???????? ????????? ????? ???????????? ?????, ?? ???????? ? ????????????? ?????.
???????, добавлен 22.03.2016??????????? ? ????????????? ???????? ? ?????????? ???????. ??????? ??????? ?????????????? ????????? ????????? ?? ????????????. ??????? ????????????? ??????????????. ????? ??????? ???????????? ? Ambient Media. ??????? ???????????? ??????, ?? ?????, ??????.
??????????? ??????, добавлен 30.01.2022??????????? ????????? ? ???????? ??????? ????????????? ????????????. ????????? ????????????? ??????????? ?????????. ?????????? Web 2.0 ? ?????????? ?????. ?????????? ???????? ???????????? ?????????? ?????? ??????????? social media based brand community.
????????? ??????, добавлен 21.06.2016Conducting a comprehensive analysis of political advertising and campaigning from 1991 to the last presidential elections. The media as a reference point in choosing the political sympathies of addressees. Active phase of advertising development.
??????, добавлен 24.02.2024??????????? ????????????? ???????????? ? Social Media. ???????????? ??????????????? ???????? ????????? ? SM-??????? ????????????. ?????? ??????????? ??????????? ??????????? ????????? ?????????? ? ???????. ?????? ????????????? ??????????? ???????? ?????.
????????? ??????, добавлен 14.07.2016????? ????????????? ???? ?? ??????? ??????????? ??????????. ???????????? ???????????? ??????????? ?????????? ? ??????. ?????? ????????? ?????-?????. ???????? ???????????? ???????? Hearst Shkulev Media. ???????????? ???????????, ?????????? ?????????.
????????? ??????, добавлен 19.09.2016?????? ?????? ????????-??????????????? ????? ??????? ?? 2019-2021 ??. ??????????? ??????????????? ??????: ???????????, ?????, ?????, ????, ???????? ???????, ????????. ???????????? ????????, ?????????????, Digital media, ????????? ?????????? ?????????.
??????, добавлен 05.02.2023?????????? ???????? ??????? ?????????????? Social Media Marketing ?? ?????? "YouTube" ??? ?????????? ??????????????. ??????? ??????, ?? ???????????????? ? ?????? ??????? ? ????????? ???????? ????????-??????????, ?????? ?? ?????????? ????????????.
??????, добавлен 12.07.2018????????-?????????: ??????????? ? ??????????? ?????????????. ???????????? ? ?????????? ????????????? ????????-?????????? ? ????????????? ???????????? ??????????? ?? ??????? ?? "sib-media", ?. ????????, ???????????? ?? ????????? ????????????? ??????????.
????????? ??????, добавлен 25.09.2011????????, ????? ? ?????? SMM (???????????? ???????????? ????? "social media marketing"). ????? ???????, ???????? ?????????? SMM-??????????? ? ?????????? ?????. ???????? ????????, ??????? ???? ????? ?????????????? ????? ?????????? ???? ??????????????.
??????, добавлен 22.04.2019??????? ????????, ???? ? ??????, ????????? ????????, ?? ??????? ?????????. ??????? ??????? ? ????? ??? ???????? ??????????? ???????????? ?????????. ????????? "?????????" ?????? ? ?????????? ? ???? ????????. ?????????????? ??????????? ???????-?????????.
????? ?? ????????, добавлен 18.02.2019???????? ??? ????? ? ????????? ???????? ????????????? ??????????????? ????????????, ???????? ? ???????? ????????-??????????. ????? ????????? ????????-?????????? ?? ??????? ?? Independent Media, ????????????? ??? ?????????? ??? ?????????? ??????-?????.
???????? ??????, добавлен 02.05.2009?????????????? ???????? ???????????? ????????-??????????: ???-????, ???????????? ????????????? ??????, ????????? ???????????, ???????? ???????. ???????????????? SMM - Social Media Marketing. ??????????? ????????? ? ????? ??????????, ??? ?????????????.
??????, добавлен 31.03.2019Social Media Marketing ??? ????????????? ?????? ??????????? ??????? ? ????? ??? ?????? ???????, ?????????? ?????, ???????? ?????????? ?????????. ????????? ? ??????? Instagram, ???????? ???????????? ???????? ??????, ??????????? ?????????, ????????, ??????.
??????, добавлен 15.03.2019??????? ???????? ??????????? ? ??? ?????????, ???????? ??????????? ???????????? ? ??????? ?????????. ?????? ????????? ???????????? ???????????, ????????????? ?????????????? ?? ?????? ? ???????????????. ?????? ????????????? ???????????? ???????????.
????? ?? ????????, добавлен 16.02.2019??????? ? ??????????? ???????????? ??????????? ?????? ? ?????????? ?????. ?????????? ???????????? ??????????????, ??????????????? ????? ???????? ??????????? ?? ??????????? ? ?????????? ????? - Social Media Marketing. ?????? ???????????? ????? ?????.
??????, добавлен 18.03.2019?????? ???????? ?????? ????????????? ????????, ?? ???????????????? ? ????????? ????? ?? ???????????? ???????? ???????-?????. ??????? ????? ???????????? ???????????? ???????-????????. ?????????????? ?? ???????????? ???? ???????????? ???????-?????.
??????, добавлен 28.01.2023???????????? ??????????? ??????? ??????????? ????????????? ?????????? ??????????? ????????????? ?????????? ????? ? ????????. ???????? ??????? "Social Media Marketing". ?????? ??????? ? ?????????? ???????? ????????????? ???????????? ? ?????????? ?????.
??????, добавлен 06.03.2019