The role of marketing
Marketing as the organizational business area that interacts most frequently with the public. The constant invasion of advertisements in all means of communications triggers off people acting in the way publishing companies want them to behave.
Подобные документы
The article deals with the issues of software marketing mix development, taking into account its specific character as a commodity. The difference between the notions of "software product" and "software tools" from the marketing perspective is reasoned.
статья, добавлен 28.09.2016The research, highlighting the critical role of marketing innovations in the development of enterprise product policy. The importance of embracing creativity, customer-centricity, and adaptability to remain competitive and achieve long-term success.
статья, добавлен 12.12.2023Study of peculiarities of implementation of the marketing complex (product, price, place, promotion, people, process) in the activities of Football Club "Desna". Substantiation of the ways to improve its use. Annual compilation of a media plan of club.
статья, добавлен 01.02.2022The evaluation of the economic efficiency of the advertising campaign of small and medium-sized businesses and the principles of their Application the use of advertising campaign tools in the context of planning the marketing budget of the enterprise.
статья, добавлен 19.07.2018Characteristic of marketing of banking services as the activity of presenting, advertising and selling banking products in the best way to meet the needs of consumers. Marketing of banking services as one of the services of the financial industry (bank).
статья, добавлен 25.07.2020The purpose of marketing communication strategy. Components and the content in the strategic planning hierarchy. Determination of the main stages in the development of marketing strategy. Development of a universal algorithm of formation of the MCS.
статья, добавлен 14.08.2016A distinctive feature of modern advertising as a logical component of the marketing system. The role of advertising in the service sector. Authenticity, clarity, purposefulness, humanity, knowledge-based, as a necessity for commercial advertising.
статья, добавлен 03.02.2021Study of the relationship of global marketing and advertising with the cultural characteristics of countries in the economy. Analysis of the approaches of transnational corporations to the formation of strategies. Basic elements of global marketing.
статья, добавлен 01.02.2022Analysis of multimodal advertisements which play a very important role in the modern social, business, and mass-media communication. The structure and semantics of the advertisements of mineral water in the Ukrainian mass-media and business discourse.
статья, добавлен 28.02.2023Non-profit marketing as a context for non-commercial advertising in comparison to countries in Europe, Asia and Russia. The concept of advertising nonpofit. Cross-cultural specificity of perception of advertisements. Colour factor in advertising.
дипломная работа, добавлен 18.07.2016Practical guidelines for the study methods of conducting strategic operations planning and marketing decision-making for Telecom operators, employees of the departments of communication, Internet service providers or telecommunications agencies.
методичка, добавлен 11.10.2014Theories for studying attitude change. Love and loyalty to the brand. Definition and types of scandals. Scandals on moral ground. The formation of a certain market situation, the success of marketing programs implemented by manufacturing companies.
курсовая работа, добавлен 13.11.2023Research on the use of the latest technologies in the implementation of marketing intelligence, its use without prejudice to the social and physical health of consumers. Characteristics of technologies for the implementation of marketing intelligence.
статья, добавлен 04.11.2020Marketing for the enterprises of the hotel industry, features of the use concepts. The practical marketing in the hotel industry. The problems that arise during the implementation of the marketing complex, ways of their solution. Efficiency of marketing.
статья, добавлен 07.10.2018The software for the house and office. The formulation of mission, the analysis of the industry and their advantage before other companies. Marketing plan, expenses. Cash design of a stream, plan of the organization and qualification of the personnel.
бизнес-план, добавлен 30.06.2014A complex of hotel product promotion is reviewed. The distribution of responsive group of consumers in the relationship marketing is characterized. Stages, models of behavioral responses of buyers In Ukraine and the formation of communication goals.
презентация, добавлен 24.02.2016Forms of information services for users of Internet resources with the provision of documented information prepared in accordance with the needs of these users. Content marketing model for effective management of website content in Ukrainian business.
статья, добавлен 19.11.2022Analysis of marketing tools that are appropriate to use in modern conditions in order to market enterprises in the field of physical culture and sports services (on the example of Poland). Features of sports marketing. Forms of sports sponsorship.
статья, добавлен 23.10.2023This article deals with innovative marketing technologies. The purpose of the article is to study the marketing influence factors on the management system of a company, the vectors which lead to the design of an enterprise’s administrative structure.
статья, добавлен 19.07.2020- 95. Stakeholder’s expectations and objectives of the sport club in the context of marketing activities
Determination of ways of achieving the objectives of the sports organization through marketing activities. The potential diversity in the implementation of marketing strategy of sports organizations on the example of sport organizations of Poland.
статья, добавлен 27.06.2016 The main problems formation marketing concept of the management strategic planning enterprise activity. Methodical approach to setting up a marketing information system basis of effective model building marketing information system of the enterprise.
статья, добавлен 16.11.2020Anticrisis marketing is a part of the anticrisis management of the enterprise. It should be noted that the choice of a marketing strategy in terms of crisis management depends on countless number of factors of the external and internal environment.
статья, добавлен 14.09.2016Purpose, approaches to the formation of the innovative and safety potential of the enterprise. Peculiarities and conditions of application of marketing tools in this process. The need to find innovative production mechanisms, use of new marketing tools.
статья, добавлен 25.11.2023Assessment of the development of e-commerce at modern stages. The main trends and prospects of the formation of social media marketing. Directions and sequence of stages of improving the effectiveness of marketing in networks. Branding strategies in them.
статья, добавлен 03.07.2023Study of modern trends in the development of banking marketing in the context of global digitalization of all spheres of social life. Increasing penetration of the Internet into the banking system. Review of the main digital banking marketing tools.
статья, добавлен 12.05.2024