Maskot as a tool of image formation
The communicative and psychological influence of the brand character. Creating a brand persona based on certain characteristics that are inherent to the audience, as well as the company itself. Successful and timely introduction of new stories or mascots.
Подобные документы
Research of logistics opportunities of TRACEKA countries. The role of border crossings in ensuring the flow of goods between countries. Comparative assessment of the logistics gap between TRACEKA countries based on the logistics efficiency index.
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????????? ??????, добавлен 09.06.2015???????????? ? ???????? ??????????? ? ???????? "The Coca-Cola Company". ?????????????? ? ?????? ????? ????????? ???????????? ???????? ? ?? ????????. ??????????? ???????? ?????? ??????????? ????????, ??? ??????????? ?????????? ???????????? ???????.
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??????, добавлен 18.06.2021????? ??????????????? ?????????? ? ????????? ?????????? ?????? ? ???????????. ?????????????? "The Coca-Cola Company". ????, ???????? ? ??????????? ??????. ?????????????? ?????????? ? ???????. ??????, ?????????????? ???? ? ??????????? ???? ?????.
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???????????, добавлен 03.12.2015 ??????? ? ??????? ?????????????? ?????? ?????, ??? ????????, ??????? ??????????, ???????? ????? ???????????? ? ???????????? ????????. ??????? ???????? "Coca-cola company", ??????????? ?????????? ?????, ?????????? ???????? ????????, ???? ????????????.
???????? ??????, добавлен 20.05.2010??????????? "The Coca Cola Company" ??? ?????? ???????????? ????????????? ?????????, ????????? ??????? ???????? ?? ??? ??? ????????? ?? ???? ????? ????????????. ?????? ????? – ?????? ?????????? ????? ??????, ????? ?? ???????? ????? ??????????????.
???????? ??????, добавлен 08.03.2017????? ?????????? ? ????? "The Coca-Cola Company". ??????? ??????? ???????? Coca-Cola. ?????? ? ??????? ?????? ?? ????? ???????. ?????? ???????????, ?????? ?????????, ?????? ???????????. ?????????? ?????????? ????????????. ??????? ???????? ????????.
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????????? ??????, добавлен 01.07.2017Description of the marketing plan of the company of Mercedes-Benz: driving forces affecting global marketing; Hofstede model of the United Kingdom; segmentation, marketing, positioning; marketing mix strategy; mission statement, the goal of the company.
???????? ??????, добавлен 22.05.2014??????? ???????? ? ???????? ???????? "The Coca-Cola Company". ???????? ???????????, ???????? ? ?????? ??????? ????-????. ??????? ???????? ? ??????????? ?????????? ??????????? ? ??????????? ???. ??????????? ???????????? ??????? ??????? Coca-Cola.
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????????? ??????, добавлен 30.06.2017???????, ????? ?????????????? ???????? FORD MOTOR COMPANY. ?????? ?????????????? ?????? ????????, ?????????????? ?????????????? ????????. ??????????? ? ???????? ???????????? Ford ? ??????, ??????????? ?????????, ?????????? ????????? ????, ?????? ??????.
???????, добавлен 08.05.2011The main stages in the development of political marketing as theory and practice of modern political process in a democratic society. Use of technology in the practice of political marketing campaign, shaping the image of political leaders and the state.
??????, добавлен 25.11.2016Features of cross-platform content promotion in the media project "New Voice". Methods and strategies that help the project achieve success in media production. Principles of successful implementation of news production in the media hybrid environment.
??????, добавлен 15.09.2024Analysis of the dynamic approach to the formation of marketing strategies to capture regional markets. The development of a two-level dynamic model of regional market of domestic gas meters. The analysis of the ranking of markets as objects of research.
??????, добавлен 28.09.2016The use by copywriters of various techniques of influence on a potential consumer in order to force him to purchase the advertised product. Mechanisms of influence by analyzing the conceptual basis of English-language advertising of electronic devices.
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