Innovative approaches to the development and increase of the efficiency of marketing in social networks
Assessment of the development of e-commerce at modern stages. The main trends and prospects of the formation of social media marketing. Directions and sequence of stages of improving the effectiveness of marketing in networks. Branding strategies in them.
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Theoretical basis of marketing communications mix in businesses. Specific features of marketing communications in sports. Planning of marketing communications mix of a sport event. The results of the research of the target audience of the FIFA World Cup.
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