Development tendencies of the international trade in services

The economic essence of trade in services, the peculiarities of the development of this process in the conditions of globalization. Research of modern tendencies of functioning of international trade, analysis of its role as a factor of economic growth.

Подобные документы

  • Selection of stages of development of commodity science as a science. Study of formulas for pricing and turnover of goods. Analysis of the role of information technology in commodity science. Reducing the complexity of using information resources.

    статья, добавлен 26.07.2020

  • The study of special forms of advertising. Consideration of the goals, objectives and types of local advertising. The role of public relations in corporate activity. Creating a corporate identity. Creative strategies in international advertising.

    курсовая работа, добавлен 09.09.2014

  • The research company's relentless pursuit to implement the innovative marketing elements in production and marketing services to quickly reach the customer and meet needs according to the quality standards, the appropriate cost, and delivery speed.

    статья, добавлен 18.04.2023

  • The main stages in the development of political marketing as theory and practice of modern political process in a democratic society. Use of technology in the practice of political marketing campaign, shaping the image of political leaders and the state.

    статья, добавлен 25.11.2016

  • Cross-cultural categories influencing the process of creative expression. The commercial video materials produced by international brands. To examine the degree to which companies adapt their advertising to cultural realms of different countries.

    дипломная работа, добавлен 14.07.2020

  • Marketing as one of the many and very important tools undergoing a process of change regarding the use of the Internet. The main stages and directions of the development of Internet marketing, the impact of globalization and the presence of consumers.

    статья, добавлен 19.09.2024

  • The analysis of the place and the role of the Web-culture as a component of the company's intellectual capital. Refining of the structure of the company's Web-culture. Essence and the systematization of the main methods of company's Internet activity.

    статья, добавлен 26.08.2016

  • Model development based on the concepts of technology adoption, reinforcement expectations and information systems duration. Use of the website and internet services to make purchases of household appliances. Confirmation of online shopping expectations.

    статья, добавлен 09.08.2021

  • The article presents basic information and aspects regarding online advertisement and its most popular forms in Poland. The problems of modern Internet advertisement development. The historical trends in the development of online advertising in Poland.

    статья, добавлен 27.06.2016

  • Risks in activity of a commercial enterprise. Role of logistics in the organization of commercial enterprises, identification possible risks in the logistics systems of commercial enterprises and justify the need for a logistics risk management system.

    статья, добавлен 16.06.2024

  • The industry of production of goods of daily demand as a basic for the existence of society is an industry that has felt the impact of the corona crisis and needs rapid adaptation. Status and trends of the impact of COVID-19 on China's services sector.

    статья, добавлен 09.08.2022

  • Profile of the company and its products, development of a strategic plan for its operations. Features of the company and the prospects for growth, development of its strengths. The advantages and disadvantages of assessment strategies of the organization.

    дипломная работа, добавлен 09.06.2015

  • Modern forms of mass communication. Principles of dividing publications into genres. Analysis of the main approaches to the classification of genre advertising system. Scientific systematization of advertising texts. Development of Ukrainian genrology.

    статья, добавлен 11.07.2018

  • Понятие и сущность маркетинговых коммуникаций предприятия, их формы и элементы. Роль рекламы в продвижении товара. Анализ коммуникационной политики фирмы, целевой аудитории и каналов коммуникации. Стимулирование сбыта и работа с общественностью.

    курсовая работа, добавлен 23.04.2012

  • The introduction of marketing tools to manage innovation is becoming one of the main reasons for the success of modern innovations. Innovative activity in the marketing is impossible without the presence at the enterprise of the relevant personnel.

    статья, добавлен 21.08.2017

  • Revealing the issues of Public relations institutional development in present-day Russian society. The vector of behavioral attitudes in the context of evolution under globalization. Indeterminateness, deep deformation of subjects’ behavioral functions.

    статья, добавлен 28.06.2020

  • Clarification of typology of genres of advertising, trends of development and their current state. Establishing the differentiation of advertising genres depending on the channels of advertising, goals, types of audience, directions of development.

    статья, добавлен 23.08.2018

  • The article deals with the issues of software marketing mix development, taking into account its specific character as a commodity. The difference between the notions of "software product" and "software tools" from the marketing perspective is reasoned.

    статья, добавлен 28.09.2016

  • The evaluation of the economic efficiency of the advertising campaign of small and medium-sized businesses and the principles of their Application the use of advertising campaign tools in the context of planning the marketing budget of the enterprise.

    статья, добавлен 19.07.2018

  • The electronic procurement systems implementation. The dependence of electronic procurement systems implementation results from the level of profit of an industrial enterprise. The perspective directions for development of electronic procurement systems.

    статья, добавлен 30.07.2016

  • Розвиток маркетингових сервісів як найбільш ефективний метод побудови відношень із споживацькою аудиторією. Загальна характеристика ринку маркетингових сервісів України. Розгляд головних причин зростання затребуваності інструментів trade-маркетингу.

    статья, добавлен 02.02.2018

  • The main trends in the development of digitalization of the global international economy. Application of artificial intelligence, robotics and virtual technologies. Optimization of marketing approaches, introduction of new forms of business management.

    статья, добавлен 24.06.2024

  • The peculiarities of the use of Facebook for marketing purposes by SMEs. Consideration of the basic ways to determine the barriers that prevent SMEs to use Facebook for their own marketing purposes. The essence of the concept of "diversification".

    статья, добавлен 24.02.2016

  • Defining the role of electronic logistics and researching problems, opportunities and prospects in the process of implementing the basic principles of electronic logistics. Deepening the relationship between national economies, the formation of logistics

    статья, добавлен 02.11.2022

  • The methodological basis of the research is the concept of management of human capital and the leading statements of the resource concept which takes into account the development of highly effective structural subsystems based on the use of competencies.

    статья, добавлен 03.07.2023

Работы в архивах красиво оформлены согласно требованиям ВУЗов и содержат рисунки, диаграммы, формулы и т.д.
PPT, PPTX и PDF-файлы представлены только в архивах.
Рекомендуем скачать работу и оценить ее, кликнув по соответствующей звездочке.