Analysis of digital indicators of the convergence of behavioral and informational trends of society management in the framework of the societal concept of influencer marketing

The article is devoted to the analysis of features and tendencies within the societal concept of influencer marketing in the conditions of digitalization of society. The problem of methodological substantiation of adaptive choice of tools of influence.

Подобные документы

  • Consideration of the aspect of the anchor shops of the shopping center and their impact on consumers. Analysis of the influence of demographic profile on the perception by customers of a certain store. Development of marketing strategies by managers.

    дипломная работа, добавлен 14.07.2020

  • Characteristics of graphic design and its potential as a tool for digital marketing. An overview of graphic design as a key way of communicating information about a product or service through visual means. The role of graphic design in marketing.

    статья, добавлен 16.01.2024

  • Marketing promotion as a step to popularize companies among the population. Measures aimed at the development of marketing in Azerbaijan. Using the synthesis of national features of the economy and world experience as a requirement of modernity.

    статья, добавлен 20.07.2024

  • Marketing for the enterprises of the hotel industry, features of the use concepts. The practical marketing in the hotel industry. The problems that arise during the implementation of the marketing complex, ways of their solution. Efficiency of marketing.

    статья, добавлен 07.10.2018

  • Дослідження сучасних викликів та перспектив розвитку digital-marketing у сучасних умовах невизначеності. Характеристика ключових напрямів розвитку цифрового маркетингу. Огляд ключових тенденцій постійних та швидких змін у сфері цифрового маркетингу.

    статья, добавлен 10.10.2024

  • Analysis of the problems of formation of the communication policy of enterprises. Finding ways to ensure business efficiency and improve competitiveness. Build a hierarchical model for the evaluation of synthesized effects of marketing communications.

    статья, добавлен 28.09.2016

  • Increased competition in the digital environment leads to the search for effective tools to attract targeted traffic to websites. Search engine marketing, which includes search engine advertising, allows to achieve this aim by means of technical settings.

    статья, добавлен 20.07.2024

  • Consideration of the possibility of increasing the efficiency of the provision of housing and communal services and reducing their costs. Research of the influence of public marketing systems on the formation of the price of natural monopolies.

    статья, добавлен 26.11.2022

  • The algorithm of development of multilevel marketing strategy for automobile companies to ensure the competitiveness of their products. An analysis of the previous studies labor market. Potential obstacles to implementation of the developed strategy.

    статья, добавлен 24.02.2016

  • Using business process reengineering of an enterprise to create a new process organizational structure, eliminate inefficient processes, and improve the efficiency of process execution. The role of marketing process management in business operations.

    статья, добавлен 02.10.2024

  • Investigation of marketing strategy and effectiveness. Key parts of the general corporate strategy, types and actions, tactics of strategies, strategic models and real-life marketing. Factors driving the level of marketing effectiveness and its dimension.

    реферат, добавлен 06.02.2011

  • Разделение системы управления маркетинговой деятельностью на два иерархических уровня: "marketing governance" и "marketing management". Определение термина "маркетинговое правление", разработка его структура, основных функций, задач и принципов.

    статья, добавлен 29.08.2018

  • Division of consumer groups. Types of segmentation: geographic, demographic, psychographic, behavioural. Principles, methods and criteria of market segmentation. Сharacteristics of marketing tools used in the business, the role of strategic planning.

    доклад, добавлен 29.05.2016

  • Sony as the corporation, which carried on the following key areas: professional electronics, production of information and telecommunications, film production, music programs and computer games. Marketing environment and SWOT analysis of the Sony.

    курсовая работа, добавлен 22.04.2013

  • An analysis of the threat of an environmental crisis and an assessment of the current imbalance in the environment. Increase environmental awareness and develop a strategy of "green marketing". Perception by consumers of its factors in the estate sector.

    статья, добавлен 27.09.2016

  • Analysis of the commercial real estate market. Impact of shopper demographic profile on perception of anchor store and entertainment industries. Survey as the main method of collecting data in the development and correction of marketing strategies.

    дипломная работа, добавлен 23.08.2020

  • Mechanisms of Integrated Marketing Communications on the Internet, depending on the company's goals for product promotion. Consideration of Integrated Marketing Communications as an event of the vision of market interaction, the method of communication.

    статья, добавлен 10.11.2022

  • Assessment of the development of e-commerce at modern stages. The main trends and prospects of the formation of social media marketing. Directions and sequence of stages of improving the effectiveness of marketing in networks. Branding strategies in them.

    статья, добавлен 03.07.2023

  • The conceptual approach to strategy and long-term marketing program of brand management. The current approach to brand management at companies of the Republic of Kazakhstan. The program of brand management is offered on the basis of consumer loyalty.

    статья, добавлен 28.09.2016

  • Forms of information services for users of Internet resources with the provision of documented information prepared in accordance with the needs of these users. Content marketing model for effective management of website content in Ukrainian business.

    статья, добавлен 19.11.2022

  • Analysis of the laws regulating synthesized marketing communications, principles and functions of marketing communications synthesized effect, suggestes the mechanism formation of marketing communications synthesized effect of industrial enterprise.

    статья, добавлен 26.08.2016

  • Analysis of the main components of the market of ornamental crops in Ukraine. Increasing exports and expanding the range of products of the country's agro-industrial complex. Development of a marketing model for an agricultural production strategy.

    статья, добавлен 29.06.2022

  • Cultural and recreational activities as a creating conditions for a person's motivational choice of subject activity, determined by his needs and interests. Ways of improving the system of promoting theatrical services in the form of PR communications.

    статья, добавлен 11.07.2023

  • Increasing the level of negative impact of the results of the activities of enterprises of various industries on an environment. Environmental sustainability as an important factor in the service sector. Solving key environmental problems in the tourism.

    статья, добавлен 28.09.2024

  • Methodology of the research of the marketing activity of the medical and health tourism destination at the municipal level. Marketing research and analysis of the existing market situation. Development of a program of actions, budgetary planning.

    статья, добавлен 20.07.2024

Работы в архивах красиво оформлены согласно требованиям ВУЗов и содержат рисунки, диаграммы, формулы и т.д.
PPT, PPTX и PDF-файлы представлены только в архивах.
Рекомендуем скачать работу и оценить ее, кликнув по соответствующей звездочке.