Organizational and Economic Potential of Joint Engagement of Venture Capital and Business Process Re-engineering in the Marketing Activities of Industrial Enterprises

Marketing activities of industrial enterprises as a system for effective adaptation of the company to business transformations. Organizational framework of venture capital activities and the reengineering of business processes in marketing activities.

Подобные документы

  • The features of marketing activities in conditions associated with the spread of coronavirus infection. COVID-19 has shocked the world, left many economies in dire straits. The pandemic has accelerated their implementation in the daily life of companies.

    статья, добавлен 18.04.2022

  • Generational theory and its criticism. Generation Z and its behavior as consumers of products and services. The concept of marketing in cultural institutions. Research design. Museums as contexts for transformative experiences and identity development.

    дипломная работа, добавлен 04.12.2019

  • The evaluation of the economic efficiency of the advertising campaign of small and medium-sized businesses and the principles of their Application the use of advertising campaign tools in the context of planning the marketing budget of the enterprise.

    статья, добавлен 19.07.2018

  • Marketing research - the function which links the consumer, customer and public to the marketer through information. Obtaining information on competitors activities, changes in attitudes, behaviour distribution channels - the task of sales manager.

    презентация, добавлен 26.11.2015

  • Customer is the main hero of online trade game, so there are online marketing communications to be involved to use the conception of social-ethic marketing. Personification influences on the instruments and online marketing communications approaches.

    статья, добавлен 28.09.2016

  • Study of peculiarities of implementation of the marketing complex (product, price, place, promotion, people, process) in the activities of Football Club "Desna". Substantiation of the ways to improve its use. Annual compilation of a media plan of club.

    статья, добавлен 01.02.2022

  • The analyzing the development of Internet marketing in Ukraine. The tendencies of Internet marketing in the world and figures connected to its current condition in Ukraine. The perspective of Internet marketing in Ukrainian business and global economy.

    статья, добавлен 27.08.2016

  • The understanding of BigData is understood as the main factor in the transition to the personalized approach to the future behavior. Viznachennya, with a kind of BigData rank, is pouring in on marketing dіyalnіst of the most important business.

    статья, добавлен 25.02.2020

  • Various aspects of strategic marketing in the context of healthcare. Promotion, price, place, product as the four components of marketing a medical business. Strategic planning for the promotion of dental clinic "Dental Palace" in St. Petersburg.

    дипломная работа, добавлен 04.12.2019

  • Forms of information services for users of Internet resources with the provision of documented information prepared in accordance with the needs of these users. Content marketing model for effective management of website content in Ukrainian business.

    статья, добавлен 19.11.2022

  • Identified the main types of strategic business units value: the market value, liquidation value, replacement cost, cost of reproduction, the investment cost. Analysis of expectations about the state of business activity of the industrial enterprises.

    статья, добавлен 14.09.2016

  • Marketing for the enterprises of the hotel industry, features of the use concepts. The practical marketing in the hotel industry. The problems that arise during the implementation of the marketing complex, ways of their solution. Efficiency of marketing.

    статья, добавлен 07.10.2018

  • Analysis of promotional marketing criteria in the formation of project teams and resource management. Using the Yule model and creating a brand business modeling canvas. Ensuring effective communication and coordination between project participants.

    статья, добавлен 03.02.2024

  • Classical and contemporarymodels of purchase funnels. Customer Journey vs. Sales Funnel: comparative analysis. Patient journey mapping in pharmaceutical industry. Instruments of marketing communication in pharmaceutical business, managerial implications.

    дипломная работа, добавлен 01.08.2017

  • Characteristics of the place of the brand among marketing communications in the tourism business. Analysis of the experience of leading destinations and tourism enterprises in the formation of brands. Research of technology of building a tourist brand.

    статья, добавлен 09.01.2019

  • Formation of personnel policy at the enterprise in modern conditions. Analysis of the features of building an effective personnel policy. Skills and abilities of innovation marketing specialists to identify purchasing behavior, hidden needs of consumers.

    статья, добавлен 26.12.2023

  • Division of consumer groups. Types of segmentation: geographic, demographic, psychographic, behavioural. Principles, methods and criteria of market segmentation. Сharacteristics of marketing tools used in the business, the role of strategic planning.

    доклад, добавлен 29.05.2016

  • The theoretical basis of marketing in a company. Role of marketing in a company. New tendencies of marketing audit perfomance. Biotechnology market description. Marketing audit results analysis. Analysis of the internal environment of the organization.

    дипломная работа, добавлен 01.07.2017

  • History of development and general characteristics of Walmart activities. Financial results of the Walmart company. Porter 5 forces analysis, PEST-analysis of Walmart. Competitive advantages of this trading network. Protection against competitive threats.

    статья, добавлен 24.02.2019

  • Terms of use of marketing communications in the agricultural sector. Different approaches of scientists to determine the essence of the concept of marketing communications in agricultural enterprises, their main constituent elements and features.

    статья, добавлен 23.08.2018

  • The new marketing-mix concept. Important practical implications for innovative enterprises, those that base their market activity on new information technologies. The model is an integral part of the rail model which combines marketing strategies.

    статья, добавлен 09.10.2018

  • Cultural and recreational activities as a creating conditions for a person's motivational choice of subject activity, determined by his needs and interests. Ways of improving the system of promoting theatrical services in the form of PR communications.

    статья, добавлен 11.07.2023

  • Possibilities of using digital marketing mechanisms in public administration. Study of digitization of tourism and hotel and restaurant industry. Development of a number of proposals for the digital transformation of public marketing in this area.

    статья, добавлен 22.08.2022

  • The algorithm of development of multilevel marketing strategy for automobile companies to ensure the competitiveness of their products. An analysis of the previous studies labor market. Potential obstacles to implementation of the developed strategy.

    статья, добавлен 24.02.2016

  • Formation a marketing strategy to expand of business and increase sales in the international market. Assessment of globalization risks for national economies. The role of cultural, political and religious features of countries in successful competition.

    статья, добавлен 15.04.2024

Работы в архивах красиво оформлены согласно требованиям ВУЗов и содержат рисунки, диаграммы, формулы и т.д.
PPT, PPTX и PDF-файлы представлены только в архивах.
Рекомендуем скачать работу и оценить ее, кликнув по соответствующей звездочке.