Semiotics of product labeling
The communication role of semiotics in branded goods to connect words and images and convey meaning to others. expansion of semiotics across languages and the importance of developing sign processes in the multimodal context of marketing strategy.
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The study of the phenomenon of internationalization in linguistics. The features of translation of technical terms. The use of borrowed words, their role in the processes of information exchange. Specificity of the formation of the international lexicon.
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