Marketing opportunities in social networks for client experience management
Fundamentals of marketing social networks, the specifics of social media. Customer experience and the concept of "Customer journey". The study of activities in social networks at different stages of the concept of "Customer journey" in terms of consumers.
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This article deals with innovative marketing technologies. The purpose of the article is to study the marketing influence factors on the management system of a company, the vectors which lead to the design of an enterprise’s administrative structure.
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