"Irish pubs" in Ukraine: commercialization of a cultural stereotype
Interdependence between stereotyped ideas about a cultural product and its commercialization. Transformation of "authentic pub" as a result of exports. Appropriation of the global brand. Original cultural content. Characteristics of exotic goods.
Подобные документы
Product Placement как элемент скрытой рекламы, который предполагает размещение товара или торговой марки в индустрии развлечений с рекламными целями. Его использование в Рунете в социальных сетях и блогах. Анализ аудитории, достоинства и недостатки.
реферат, добавлен 21.11.2017- 102. Coca-Cola
The role of Pemberton, the invention names the drink "Coca-Cola", the story of the creation of the brand as the most famous brand in the world. The evolution of the famous bottle of Coca-Cola, the new drink. Current state "Coca-Cola" on the market.
презентация, добавлен 02.03.2015 A complex of hotel product promotion is reviewed. The distribution of responsive group of consumers in the relationship marketing is characterized. Stages, models of behavioral responses of buyers In Ukraine and the formation of communication goals.
презентация, добавлен 24.02.2016Основная характеристика истории появления Product Placement. Особенность изучения индустрии развлекательного телевидения и кино. Проведение исследования четкого разделения способа подачи товара в фильме от показа его в обычной телевизионной рекламе.
курсовая работа, добавлен 19.09.2016Розробка стратегії просування українських компаній. Надання практичних рекомендацій щодо підготовки сторінки бренду. Аналіз проблем використання користувацького контенту в соціальних мережах. Переваги маркетингового застосування user generated content.
статья, добавлен 16.07.2023Dynamic model of adverse selection to examine the interactions between new and used goods markets. Predictions of the effects of adverse conditions. Comparison these predictions with this model where brands physically depreciate at different rates.
статья, добавлен 18.01.2014Familiarity with the impact of the COVID-19 pandemic on the development of the music market. The development of music marketing in the digital age. Consideration of ways to create a recognizable personal brand. Problem analysis promotion records.
дипломная работа, добавлен 13.07.2020Special events – мероприятия по продвижению торговых марок, услуг и компаний с помощью событий (развлекательных мероприятий, светских тусовок). Luxury goods: специфика PR-акций для продвижения. Special Events для продвижения Luxury goods в примерах.
дипломная работа, добавлен 21.11.2017Research of tendencies of development of the market of logistic services in the conditions of the global environment. Study of the concept of logistics as a new paradigm of the world market. Identification of trends in the market of logistics services.
статья, добавлен 11.12.2020Преимущества и недостатки Product Placement. Его синергия с другими каналами коммуникаций. Исследование эффективности технологии Product Placement в рекламе компании "Баскин Роббинс". Характеристика особенностей маркетинговой стратегии компании.
дипломная работа, добавлен 07.03.2016Анализ скрытой рекламы как эффективного метода продвижения товаров или услуг через телесериалы: наиболее эффективные виды product placement; степень узнаваемости брендов, представленных в сериалах; используемые средства и технологии скрытой рекламы.
дипломная работа, добавлен 07.06.2014Analysis of supply and demand in the market. A study of the manipulation of reviews in the electronics industry and commerce. Evaluation of the influence of online reviews as a source of information when making a decision to purchase a particular product.
статья, добавлен 14.02.2022Розглянуто особливості розміщення продукції Product Placement. Запропоновано інструменти щодо розробки та вдосконалення цієї рекламної технології. Проаналізовано сучасний стан і перспективи використання технологій розміщення продукції в українському кіно.
статья, добавлен 21.05.2018Hidden marketing as a special kind of online advertising in which the message is spread through the exchange of views on the product between users. Promoting products and services in the international market. Features of a search engine targeting.
дипломная работа, добавлен 17.10.2016- 115. Stages of development of equipment and accounting of goods with application of Web-technologies
Selection of stages of development of commodity science as a science. Study of formulas for pricing and turnover of goods. Analysis of the role of information technology in commodity science. Reducing the complexity of using information resources.
статья, добавлен 26.07.2020 Specifying and analyzes most important approaches to understanding the content and content of positioning as an element of the tourist marketing mix. Making conclusions on further directions of developing positioning research within tourism marketing.
статья, добавлен 29.09.2016Utility check against review visibility. Distribution of ratings. Product type segmentation analysis. Feature of determining the price category. Improving buyers' purchasing decisions by permuting erroneous ratings of the current sorting algorithm.
дипломная работа, добавлен 26.08.2020A set of attributes, which can define a cumulative territorial product that can be offered by balneological resort at the market of the recreational services. The priority of target segments of recreants for balneological resorts entities in Lviv region.
статья, добавлен 14.09.2016The selling point is digital services and the buyers are anyone anywhere in the world with a smart device and a payment card with international access. With multiple sales being the main objective of the companies, the subject of this article may attract.
статья, добавлен 20.09.2024Nowadays, market relations are increasingly becoming the main factors in regulating the fish products production, affecting the price level and dynamics and other activity indicators. Modern parameters of developing the domestic fishing industry.
статья, добавлен 12.05.2024The essence of sales, sales activity, and sales planning of the enterprise products. Investigation of factors influencing sales planning. Calculation of capacity of the product market. Elements of ensuring the efficient functioning of the sales system.
статья, добавлен 07.10.2018Cold chains essences. Preconceptions of the cold chain market development in Ukraine and worldwide. The characteristics of the cold supply chains. The current state and development perspectives of the cold chain logistics on the food market in Ukraine.
статья, добавлен 14.02.2022Characteristics of graphic design and its potential as a tool for digital marketing. An overview of graphic design as a key way of communicating information about a product or service through visual means. The role of graphic design in marketing.
статья, добавлен 16.01.2024Study of modern trends in the development of banking marketing in the context of global digitalization of all spheres of social life. Increasing penetration of the Internet into the banking system. Characteristics of digital banking marketing tools.
статья, добавлен 20.07.2024- 125. The history of the formation of commodity market infrastructure in Ukraine in XVIII-XX centuries
The history of exchange trading. Analyses peculiarities that undergo general economic and historical conditions. Incorporating the Ukraine into the international system. Purchase and sale of sugar and cereals. Reflecting specialization of products.
статья, добавлен 14.08.2016