Specialized news agencies in the market system: an example of the metallurgical industry

Ethnographic analysis of market participants using the example of the metallurgical industry. A comprehensive study of the intermediary and determinative role of information agencies in the system of information flows between sellers and buyers.

Подобные документы

  • The existing conditions need developing the new approaches to managing the economy from the standpoint of marketing, forecasting and developing the strategies to ensure the effectiveness of the functioning the individual industries and the state.

    статья, добавлен 26.12.2023

  • The impact of e-commerce on the economy. Statistical assessment of the development of e-commerce in the era of globalization. E-commerce market development trends. Types of Internet e-commerce markets, the most popular specialized shopping sites.

    статья, добавлен 08.02.2022

  • Практические и теоретические особенности разработки рекламного продукта. Разработка вербальной и визуальной составляющей успешной рекламной кампании для нового продукта, ярмарки-выставки "ЮLA MARKET", и эффективной стратегии его продвижения на рынке.

    курсовая работа, добавлен 12.04.2014

  • Hidden marketing as a special kind of online advertising in which the message is spread through the exchange of views on the product between users. Promoting products and services in the international market. Features of a search engine targeting.

    дипломная работа, добавлен 17.10.2016

  • Franchising is one of the models the development of small businesses. Common interests in protecting the image and reputation of the network during business activitiesensuring the confidentiality of information materials related to the franchise concept.

    статья, добавлен 24.06.2024

  • Analysis of survey data managers of logistics companies operating throughout Eastern Europe, the existence of integrated systems of business management. The functionality of such systems and the extent of their implementation in daily practice managers.

    статья, добавлен 28.09.2016

  • Mechanisms of Integrated Marketing Communications on the Internet, depending on the company's goals for product promotion. Consideration of Integrated Marketing Communications as an event of the vision of market interaction, the method of communication.

    статья, добавлен 10.11.2022

  • A set of attributes, which can define a cumulative territorial product that can be offered by balneological resort at the market of the recreational services. The priority of target segments of recreants for balneological resorts entities in Lviv region.

    статья, добавлен 14.09.2016

  • Dynamic model of adverse selection to examine the interactions between new and used goods markets. Predictions of the effects of adverse conditions. Comparison these predictions with this model where brands physically depreciate at different rates.

    статья, добавлен 18.01.2014

  • Marketing research - the function which links the consumer, customer and public to the marketer through information. Obtaining information on competitors activities, changes in attitudes, behaviour distribution channels - the task of sales manager.

    презентация, добавлен 26.11.2015

  • Risks in activity of a commercial enterprise. Role of logistics in the organization of commercial enterprises, identification possible risks in the logistics systems of commercial enterprises and justify the need for a logistics risk management system.

    статья, добавлен 16.06.2024

  • Theoretical aspects of marketing research in the construction market. The procedure of planning a marketing research. Benefits of EXMAR. Contents of a strategic marketing plan. Tools and methods of marketing planning. Features of Marketing Research.

    контрольная работа, добавлен 27.12.2011

  • The development of information and communications technologies leads to new ways of marketing communication. The companies perception and intensity of implementation in Lithuania in comparison with Russia, Ukraine, Germany, Netherlands, and Israel.

    статья, добавлен 30.07.2016

  • Theoretical foundations of starting a business startup. The required resources and stages of own creation startup. Analysis of macro and micro environment of taxi companies on the Russian and international market. Comparison analysis of aggregators.

    дипломная работа, добавлен 01.07.2017

  • The role of tourism in creating a city brand. Tourists are one of the groups that can disseminate information about a city's competitive advantages. The role of the Vienna Tourist Board in creating the brand of Vienna as a tourist and business center.

    статья, добавлен 21.07.2024

  • The history, characteristics and location of the company. Structure of the company and marketing service. Organization of labor, production technologies of company. Organization of quality control. Segmentation of consumer market. Features and promotion.

    отчет по практике, добавлен 30.04.2020

  • The functional features of modern electronic business and e-commerce within its structure. A comprehensive understanding of the key components of e-business, in particular e-commerce, allows to make effective management decisions in e-markets.

    статья, добавлен 25.06.2024

  • A distinctive feature of modern advertising as a logical component of the marketing system. The role of advertising in the service sector. Authenticity, clarity, purposefulness, humanity, knowledge-based, as a necessity for commercial advertising.

    статья, добавлен 03.02.2021

  • Application of information communication methods as an element of success, digital marketing has a place among them. A set of indicators of the effectiveness of advertising and their impact on business processes. Trends in the development of this tools.

    статья, добавлен 03.05.2023

  • Feature of rivalry, with the participation of Airbus and Boeing in the international market of aircraft. The international competition, trade disputes in the market of the aircraft. The main reasons for trade disputes between the United States and Europe.

    контрольная работа, добавлен 20.10.2016

  • The discourse discusses the question of whether modern types and forms of advertising meet the content of this definition. The main features of viral advertising manifestation as a socio-cultural phenomenon and a component of modern information space.

    статья, добавлен 12.11.2023

  • Analysis approach to appraisal of frontline personnel using competency approach and different stages of life cycle, with satisfaction and loyalty. Principles of building the relationships with frontline personnel in the system of internal marketing.

    статья, добавлен 28.09.2016

  • Division of consumer groups. Types of segmentation: geographic, demographic, psychographic, behavioural. Principles, methods and criteria of market segmentation. Сharacteristics of marketing tools used in the business, the role of strategic planning.

    доклад, добавлен 29.05.2016

  • The software for the house and office. The formulation of mission, the analysis of the industry and their advantage before other companies. Marketing plan, expenses. Cash design of a stream, plan of the organization and qualification of the personnel.

    бизнес-план, добавлен 30.06.2014

  • Native advertising - the way to pay attention to the particular brand in the context of the site and user interests. Influencers - one of the main instruments for pushing brands to change their assumptions about how to engage the target audience.

    дипломная работа, добавлен 24.08.2020

Работы в архивах красиво оформлены согласно требованиям ВУЗов и содержат рисунки, диаграммы, формулы и т.д.
PPT, PPTX и PDF-файлы представлены только в архивах.
Рекомендуем скачать работу и оценить ее, кликнув по соответствующей звездочке.