The role of influencers in developing marketing strategy in the field of beauty and fashion spheres based on the example of the Russian market
Native advertising - the way to pay attention to the particular brand in the context of the site and user interests. Influencers - one of the main instruments for pushing brands to change their assumptions about how to engage the target audience.
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Virtual influencers - a new phenomenon in the spheres of social networking, advertising, marketing. Using self-training artificial intelligence to generate post texts and communicate with followers - one of the main prospects of virtual influencers.
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