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• 1. Metaphors in brand names and advertising: pragmatic effect

  The metaphors are a strong persuasive device. Analysis of some examples of metaphors in brand and product names, as well as in advertisements. The presents a overview of psycholinguistic literature on the effect exerted by metaphors on language users.
  
  ??????, добавлен 19.12.2021
  

• 2. Trademarks and brand names used as common nouns in English

  Using proper names as common. Using the name of a trade mark as a common noun. The absence of a noun to indicate the category of goods. Mechanisms of appellation of brand names, which contribute to the enrichment of the lexicon of the English language.
  
  ??????, добавлен 28.12.2023
  

• 3. Company Kentucky fried chicken

  Kentucky fried chicken as the second best global brand in the fast food industry in terms of value. Analysis of reliable grade in many countries. Feature providers fraud. Sale of unhealthy food to customers. Introduction of new products in the company.
  
  ???????????, добавлен 07.10.2016
  

• 4. Communicative and linguistic devices used in elon musk’s personal branding (based on twitter and online publications)

  Research on the specifics of I. Musk's personal brand. Analysis of the communicative and linguistic tools used by I. Musk to build, maintain, improve a personal brand and counter threats directed against it. Communication techniques of personal branding.
  
  ??????, добавлен 05.06.2022
  

• 5. Textuality standards of goods labels and packaging

  Research of signs of textuality in trade names. The structure of the nominative space, consisting of four nominative components: brand, individual, generic and functional-descriptive. Nominative components that form the texts of labels and packaging.
  
  ??????, добавлен 14.06.2022
  

• 6. ???????????????????? ??????????? ??????? ??????-???????? (?? ????????? ???????? Capital ? Brand eins)

  ??????? "??????? ??????" ? ?? ??????????????. ???????????????? ? ??????????-??????? ????? ????. ??????????? ? ?????????????? ??????????? ??????? ??????-????????. ???????????????????? ??????????? ??????? ? ??????-????????. ????? ????????????????? ?????.
  
  ????????? ??????, добавлен 23.12.2019
  

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