Linguistic features of English advertisement slogans and methods of their translation into the Ukrainian language
Study of linguistic features of English-language advertising slogans and features of their translation into Ukrainian. In the process of research, the main functions of the advertising text are revealed: influencing, emotional, aesthetic, informative.
Подобные документы
Effectiveness of advertising texts in the conditions of globalization. Study of the main functions of the advertising text. Formation of a bright advertising character in the reader through the system of figurative and expressive means of language.
статья, добавлен 10.10.2023Consideration of the principles of using translation transformations for the translation of English-language advertising texts. Systematization of the main methods of translating English-language advertising slogans into the Ukrainian language.
статья, добавлен 09.02.2023The paper deals with analyzing the features of authentic English advertising slogans from the linguistic point of view. The study considers the means of figurative creation of the advertising text component – the slogan, the verbal equivalent of the logo.
статья, добавлен 03.01.2021- 4. The realization of the language game on the lexical- semantic level in advertising English slogans
Research of the phenomenon of language game and its realization in advertising slogans. Linguistic methods and tools used by advertisers within the language game. Analysis of pragmatic, communicative orientation of advertising slogans in modern English.
статья, добавлен 28.09.2021 Analysis of linguistic features of the style of modern english scientific and technical literature, which significantly affect the specificity of its translation into the ukrainian language. Study of the language structures and methods of translation.
статья, добавлен 04.02.2017The study of the peculiarities of legal English and adapted legal texts in the aspect of translation into Ukrainian from English-language sources. The main problem of translation of legal terms and phrases. Stylistic features of the legal text.
статья, добавлен 29.09.2023General overlook of definition of advertising language. New agencies such as newspapers, radio, television. Features of the using linguistic devices in advertising texts with functional expressive features, stylistic devices and stylistic features.
курсовая работа, добавлен 15.04.2011The article explores the features of language localization of Ukrainian archaic, or rarely used lexical units in English interpretation of a series "There Will Be People". The study suggests more suitable translation variations for particular terms.
статья, добавлен 19.03.2024The role of interference as a linguistic phenomenon that arises in the process of translation between Ukrainian and English. Classification of interference by the method of influencing language. The emergence of the phonetic type of interference.
статья, добавлен 27.06.2020The study of genre-stylistic and lexical-semantic features of the exact sciences texts translation from the English language into Ukrainian. The basic functions and tones of professional texts, the types of information that predominate in them.
статья, добавлен 22.10.2020Comparative analysis of English language transmission of Ukrainian-language industry text in the field of economics in the form of time-limited translation. Levels of simple and complex sentences. The structure of the original text, translation strategy.
статья, добавлен 09.09.2021The specifics of teaching professional English at a technical university. Features of the translation of scientific documents. Rules for the selection of authentic language materials and linguistic tools. The study of the speech structure of the tests.
статья, добавлен 15.07.2020The purpose is to study the features of the implementation of English means of the category of certainty/uncertainty in the Ukrainian language (on the example of the Ukrainian translation of the novel by Jonathan Safran Foer "Everything is Illuminated").
статья, добавлен 14.01.2023Historical development of the English lexicography. Encyclopedic and linguistic dictionaries. To a problem of linguistic studying process translation. Pronouncing, etymological, phraseological, specialized, explanatory and translation dictionaries.
контрольная работа, добавлен 01.04.2018The features of intersemiotic translation of a literary text which is considered to be an expression of the author’s modality as a set of signs of various semiotic systems. The linguistic and non-linguistic means of expressing modality in a literary text.
статья, добавлен 12.11.2023Translation of English computer texts by means of the Ukrainian language. Analysis of grammatical translation transformations. Analysis of such transformations as substitution, transposition, ellipsis and addition. Features of the grammatical structure.
статья, добавлен 06.04.2019Translation as loans are words and expressions formed from the material already existing in the British language. General characteristics of English and Ukrainian vocabulary, familiarity with the features. Place French loanwords in English dictionary.
контрольная работа, добавлен 02.10.2013Identification of historical and cultural features of the people with the help of ethnospecific images and symbols. Translation analysis of comparisons with floral names within the Ukrainian-English language pair. Conceptualization of leaves and trees.
статья, добавлен 13.06.2022Study of the features of the English-Ukrainian translation of terms in the field of transport business. Research of the text of contracts, conventions. Establishing the specificity of the use of transformations in the reproduction of English terminology.
статья, добавлен 17.12.2022Research of communication between the representatives of different cultures, where the main role is played by the English. The linguistic analysis of the English loanwords and the comparative analysis of the borrowing process in the Ukrainian language.
статья, добавлен 30.03.2023The structure of enigmatic texts, specificity in different languages. Features of displaying self-organization and self-control in English, Ukrainian enigmatic texts, methods of their translation. Verbal and empirical analysis of the main meta-values.
статья, добавлен 07.10.2018The transfer of lexical and grammatical components in the animatedfilms, analyzes the methods and strategies of the translation of English-language films into Ukrainian. Ways to reproduce stylistic features. The concept of "film text" and its functions.
статья, добавлен 30.03.2023- 23. Business standards in the vocabulary of international treaties and features of their translation
The business standards and linguistic features of international treaties in English and ways of their rendering into the Ukrainian language. Translation transformations are identified, the application of which contributes to equivalence and adequacy.
статья, добавлен 19.10.2022 General characteristics of the problems of studying foreign languages. Consideration of the English language as a major international. Introduction to the history of translation. The linguistic theory of translation. Translation from English to Russian.
презентация, добавлен 28.05.2015Analysis of the communication skills of the preparation process for educational activities. The main reason for the intensification of processes around the study of foreign languages. The need for specialists with knowledge of the English language.
статья, добавлен 11.08.2020