Linguistic features of English advertisement slogans and methods of their translation into the Ukrainian language
The basic functions of advertisement text. The widespread types of tropes, that are used in advertisement slogans. The translating aspects of the English language advertisement slogans. Explanation of the variety of types of slogans in advertising.
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Standard variety is the variety of a language which has the highest status in a community or nation and which is usually based on the speech and writing of native speakers of the language. All English speakers speak and understand at least one dialect.
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