Communicative and pragmatic functions of lexical blends in advertising discourse
The communicative and pragmatic functions of lexical blends in advertising discourse. The concept of blending as one of the most productive ways of word formation in the English language. The lexical units for expressiveness, evaluation, brevity.
Подобные документы
The study of problems regarding the general characteristics of the English-language lexical reading competence, the goals of its formation in primary and secondary school students. Allocation of components of competence, knowledge, communication skills.
статья, добавлен 16.05.2022Formation of the ability to understand and create phrases in a foreign language as lexical units (fragments). Performing a whole complex of practical grammatical actions, which involves understanding the correct sequence of grammatical operations.
статья, добавлен 26.09.2023The study of the lexical charge of the pre-election discourse of the United States of America and directly to the use of the Bible and vulgar words in it. The use of biblical and vulgar words in it. Lexical, semantic equivalents in the target language.
статья, добавлен 07.10.2018Lexical and stylistic features of journalistic English-language texts of the perfume industry. Persuasive and manipulative direction of linguistic means of texts, emotional and pragmatic impact of epithets, similes, antonyms and synonyms on recipients.
статья, добавлен 03.04.2023A comprehensive study of the factors that contribute to the processes of storage or, conversely, the disclosure of secrets in communication. Description of the verbalization of the concept of the secret in modern English-language artistic discourse.
статья, добавлен 09.07.2023Study of the article lexicology as industries of linguistics, its connection with the sections of linguistics. Description of word as an element of language. Correlation of phonetic and semantic types of motive in lexical units of English and Ukrainian.
лекция, добавлен 02.10.2013Study of ways of expression in translation by comparing the values of existing lexical units in the target and source languages. The characteristics of the translation are also based on the study of substitution of new, more appropriate lexical units.
статья, добавлен 12.01.2023This article deals with the issues of teaching the lexis in the english language, also tackles the issue of the lexical aspect and the problems of selecting lexical material at different stages of training. Methods of teaching foreign languages.
статья, добавлен 16.02.2019The neologisms in pre-election discourse. The modern approaches to defining the term "neologism" itself. The raises the topic of "intranslatability" and "cultural specifics" with reference to such lexical units. The stages of translating new words.
статья, добавлен 22.02.2021The positions of linguists on the isolation of media discourse in the paradigm of discourse research. The means of forming media images of political leaders, show business stars and advertising goods in English-language texts of media discourse.
статья, добавлен 18.08.2021The use of strategy to perform the basic functions of political discourse - incentives and manipulations, their pragmatic potential. Strategy and tactics used in D. Trump's speeches: self-return, criticism of the enemy's activity, strategy of agitation.
статья, добавлен 07.10.2018Analysis lexical quantifiers that appear in English and German. Form of groups in terms of semantic shifts of quanta in both languages. Classify lexical quantifiers. The introduction of a versatile multi-factor system for examining lexical quantifiers.
дипломная работа, добавлен 23.09.2018Analysis of lexical innovations in the field of journalism. Classification of word formation, prevailing types. Choice of major and minor types of innovations. Ways of word formation: merge, conversion, abbreviation. Semantic structure of vocabulary.
статья, добавлен 18.10.2022Modern interactive technologies. Characterization of foreign vocabulary and the formation of students' lexical skills through the use of multimedia presentation. Implementation of a communicative approach to mastering all aspects of a foreign language.
статья, добавлен 16.06.2018Creation of a pragmatic impact with the aim of conveying information and persuading the listening audience in the ideas laid down by the speaker in the speech. A significant number of lexical items to denote actions related to military aggression.
статья, добавлен 15.08.2022The concept of precedent names, their cultural features and analogues in the translation language based on the American media discourse of the late XX-early XX1 centuries. Lexical and semantic features of modern English texts of journalistic style.
статья, добавлен 17.01.2023Definition of the role of translation in the study of lexical and grammatical aspects of discourse. Justification of the identity of the translation to the original, provided that the words and grammar in the original language have similar vocabulary.
статья, добавлен 22.02.2021A theoretical meta-framework for the analysis of political discourse embodied in the sources we will draw on and the conversation that they engender. Establishing an appraisal matrix. A taxonomy of specific linguistic devices employed in appraisals.
дипломная работа, добавлен 28.08.2020The analysis of the ongoing changes in the presentation of reports and speeches of the leader of one of Great Britain. Investigation of the language means of pragmatic realization of the concept of support in the oral English political discourse.
статья, добавлен 28.12.2023A dataset for assessing the lexical complexity of a word based on the New Bible and collected using a crowdsourcing platform. Methodology for collecting and evaluating data using. Performance evaluation of linear regression as a basic algorithm.
статья, добавлен 16.08.2023The definition of the term neologism. The analyse neologisms of 2016-2017 representing the universal concept of time as lexical units having identified their part of speech, type (according to Newmark) and word formation process they had to undergo.
статья, добавлен 27.05.2021Lexical affinity as a measure of internationalization and harmonization of terminology. Elucidation of the dependence of the level of kinship on the lexical length of the terms. Calculation of the average lexical length of terms for each language.
статья, добавлен 18.07.2022The article aims at analysing the lexical semantics of English and Ukrainian lexemes denoting "honour". The analysed samples are divided into the groups of polysemantic lexemes, lexical units with the middle degree of polysemy and monosemantic units.
статья, добавлен 30.03.2023Features of the origin and functioning of lexical polysemy in different languages. Trial of the discourse of Ukrainian scholars in approaches to the study of the causes of polysemous words, the relationship between the meanings of polysemous words.
статья, добавлен 14.02.2022The study of lexical reduplication in the English language as an component of linguistic picture of the world. Their semantic load and functional characteristics. Semantic content of the revisions influencing the translation of data of linguistic units.
статья, добавлен 20.07.2020