Territory marketing: study of key trends in the scientific research development
Research on the main trends publication activity on the topic of territory marketing. The authors systematized the areas of research on territory marketing: conceptual foundations of territory marketing, branding strategies, use of digital technologies.
Подобные документы
- 26. Methodological Approach to Forming Criteria for Selecting Food Products for Territorial Branding
Analysis of trends in local consumer behavior in the new market conditions. Implementation of the Territory Branding Concept in Russia. Determination of criteria for the selection of food products for territorial branding in the Krasnoyarsk Territory.
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