History and specific of public relations
Specific public relations disciplines. Edward Bernays as the self-appointed Father of Public Relations. Traditional public relations tools. Targeting the public. Lobby groups. The techniques of spin. Negative public relations. Promotion (marketing).
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?????????? ???????? ????? ?????????? ????????? "?ublic relations" ??? ?????? ????????? ????????? ????????????? ?????. ???????????? ? ?????????????? ??????, ??????????? ?????????????? ??????? ? ?????? ??????, ?????????? ??????? ??????????????? ?????.
??????, добавлен 18.05.2018?????????? ???? ? PR (Public Relations). PR ? ????????? ? ??? ??????? ??????????????. ??????? ????????? PR. ?????? ?????? ???????????? ?? ?????? ? ??????????????? ?????????? ???? ?????????? ????? ? PR. ????????? ?????????, ???????????? ? ????? PR.
???????? ??????, добавлен 21.11.2017???????????? ???????? ????, ??? ???????? ????????? ???????? ?????????? ? ????????????? Public Relations. ???????? ???????? ?????????? ???????? ? ???????, ??????????? ???????? ???????? ? ???????? ??????? ? ??????? ?????????? ?????? ?? ????????? ????????.
???????? ??????, добавлен 04.04.2011????????? ???????????????? Public relations ? ??????????? ?? ???????? ???????? ? ??????. ???????? PR-??????????? ??? ???????: ????????? ???????????? ????? PR-????????????, ???????, ??????????? ???, ? ????? ?????? ?????????? ?????? ???????????.
???????? ??????, добавлен 24.06.2009???????, ????????, ??????? PR ????????????. ??????????? ???? PR ???????????? ??????????? ?????? ??????????? ? ????? ????????? ????????. ??????????? ????????????????? public relations ???????????? ? ??????????? ?????? ??????????? ????????? ????????.
???????? ??????, добавлен 31.01.2018???????????? ??????? ??????????? ? ???????? Public Relations (PR). ???? ???????? ???????, ????????????, ???????????? ?????? ? PR ? ??????. ???????? ????? ??????? ? ????????? ????????. ??????????? ??????????????? ? ?????????? ??????????? ??????????.
??????????? ??????, добавлен 28.09.2010- 107. Government relations ?? ???????? ?????????? ? ???????: ??????? ????? ????????? ????? ?? ???????
?????? ??????????? ? ?????????? ???????? ???????????? ?????????? government relations ? ??????? ????????? ????? ?? ???????. ???? ??????? ? ?????????? ? ???????? ?? public relations. ?????????? ????????? ?????, ??????? ?? ?????????????? ???????????.
??????, добавлен 26.10.2020 ????????? ??????? ? ??????? ???????????? ? ???????????? public relations. ?????????????? ????? ? ???????? ????? ????????????? ???????????? ? ??????? ?????? ? ???????????????. ???????????? ?? ????????????????? ??????????????? ? ????? ??????? ???????????.
???????, добавлен 18.06.2016?????? ????? ??????????? ?ublic relations ?? ???? ?????????? ??????????? ?? ??????? ??????????? ?????????? ?????????. ?????????-???????????? ?????????????? ?????? PR-??????????. ??????????? ??????????? ??????? ?????????????? PR ? ????? ??????????.
???????????, добавлен 29.09.2013????? ? ??????????????? ??? ???????????? ????? ???????, ???????????? ? ?????????? ???? ?????. ???????? ??????? ?????? ??????????? PR-???????????. ?????????????? ??????? ??????? ?????????. ??????????? ??????? ???? Public Relations, ?? ?????? ? ???????.
???????, добавлен 19.12.2013Public relarions ?? ????? ???????????, ??????????? ??? ????????????? ? ????????? ?????????. ?????? ????? ??????????? ? 2009 ????. ????????? ??????????? ?????????? ?????, ??? ????????????? ?????? ???????? ?????. PR-???????????? ?? ????? ???????????.
???????, добавлен 21.11.2017Study of providing community activists with skills in building effective systems for positioning territories and developing the service sector of the territorial community by introducing marketing mechanisms in cooperation with public authorities.
??????, добавлен 28.08.2022- 113. Mechanisms of public marketing and their influence on the pricing processes of natural monopolies
Consideration of the possibility of increasing the efficiency of the provision of housing and communal services and reducing their costs. Research of the influence of public marketing systems on the formation of the price of natural monopolies.
??????, добавлен 26.11.2022 Levels of interaction between the public and private sectors in the field of public marketing. Analysis of the questionnaire for conducting an expert survey among representatives of tourist enterprises and authorities. Mechanism of selection of experts.
??????, добавлен 30.08.2022?????????????-??????????????? ???????? ???????????? ????????? ??? ??????? ??????? ?? ???????? PR-????????????. ?????????????-??????????????? ???????? ?????????????? ? Public relations. ?????????????? ???????????? ????????? ? ?????????????????? ????.
???????? ??????, добавлен 12.02.2012- 116. Digital technologies of public marketing in the field of tourism and hotel and restaurant business
Possibilities of using digital marketing mechanisms in public administration. Study of digitization of tourism and hotel and restaurant industry. Development of a number of proposals for the digital transformation of public marketing in this area.
??????, добавлен 22.08.2022 Public Relations (PR): ????????, ???????? ??????? ? ????. ????????????? ???????????? ??????-???????????????? ?????????. ?????????? PR ??????????? ??? ???????????? ??????????? ????????????? ????????????. ??????????? ?????????? ?? ??????????? ?????????.
????????? ??????, добавлен 17.11.2015- 118. PR ? ???????
??????? ??????? ? ??? ?? Public Relations, Sales-promotion, Direct Mail. ??????????? ??????? ? PR, ?? ???? ? ??????, ???????????? ? ??????????. ????????????? ?????? ????????????? PR-???????????, ????????? ?????????? ? ?????? ? ???????? ????????? ??????.
???????? ??????, добавлен 17.01.2011 - 119. Public Relation
??????????? Public Relation. ??????????? ?????? ???????????? ?????????. ?????? ????????? ?? ?????????? ???????? ??????????. ????????????? ?? ????? ? ???????. ???????? ??????????? PR ?? ???????????? ? ???? ?? ???????. ????????? ? PR-???????? ? ??????.
???????? ??????, добавлен 07.04.2012 - 120. Public Relations
PR ????????? ????? ?? ???????????? ??????????, ???????? ??????? ???? — ????????? ??????. PR ????????? ????????????? ? ?????????? ?? ???????????. ???? PR - ???????? ??????. ??????????? PR - ??? ?????????? ????, ???????????? ?????? ? ?????????? ???????.
???????, добавлен 15.12.2008 Public relations — ???????? ??????????? ?? ??????????? ????????, ????????, ?????????? ?? ?????????????? ?????????????? ??????????. ??????????? ? ??????? ?????????? ???, ??? ??????????? ????? ??????? ???? ?????. ??? ??? ?????????-???????????? ????????.
??????????? ??????, добавлен 15.03.2009???????? ? ???? ????????????? ?????????, ?? ????????????? ?????????????? ? ??????? ?????????? ? ???????? ???????????? ???????????. ??????? Public relations, ?? ????, ??????? ? ????????, ?????????? ? ??????????. ???????? ??????????? ????????????.
??????????? ??????, добавлен 18.10.2016???????????? ? ?????????????? ???????????? ?????? ? ???????????????, ??? ??????? ???? ????????????? ????????????. ???????????? ? ????????????? ???????????? ?????? ?????. ???????????? ????? ????????? ?????????? ? ??????? ????????????? ??????????.
???????, добавлен 18.04.2016The problem of the green marketing. Higher production costs of green products. Energy saving fuel is still a difficult problem. A marketing strategy of the public green car. Green marketing development status and domestic green marketing development way.
???????, добавлен 25.02.2016????????????? ?????? ??????????? ??????????? ???????? ??????????? ???????. ???????? ???????? ?????? ?????? ???????. ???????? ? ??????? ?????????????? ?????. ??????????? ??????????? ????????????? ?????? (public relations), ??? ?????????? ??????????.
???????, добавлен 11.03.2012