The dimension of presidential discourse: genre and linguo-rhetoric aspect
Analysis of situational and contextual dimensions of presidential rhetoric during election and administrative periods. Genre and communicative goals of speeches, persuasion and mobilization of the electorate. Use of pejorative and invective lexical units.
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The associative and interpretative analysis of speech units is a traditional practice in discourse analysis that is involved in discourse studies to demonstrate how participants of communication mutually agree on the meaning they during the discourse.
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