Brand communication in conditions of war
Behavioral activity of brands during military communications. The essence of situational communication. Channels of brand communications during war. The role of tone of voice, content strategies of brands. Rules of brand communications during wartime.
Подобные документы
During the war, our economy has not only suffered from material losses, but the number of economic offenses has also increased, which only depresses the social sphere of our country. Russia's military aggression has caused large-scale destruction.
статья, добавлен 12.05.2024The essence the concepts "bankruptcy", "business process" in terms of the enterprise. The level of bankruptcy at enterprises in Germany is considered. The causes of bankruptcy are identified, including: illiquidity, indebtedness, loss of competitiveness.
статья, добавлен 04.09.2024The essence of a business plan. The functions of the business plan and objectives of its development. Content of sections. The development of the business plan for confectionery production: resume, analysis of competitors, recommendation for improving.
курсовая работа, добавлен 22.12.2012Determination of the essence of clustering as an effective form of organization of production and relocation of enterprises from the territories of hostilities. Analysis and comparison of the functioning of clusters in Ukraine and the European Union.
статья, добавлен 12.12.2023The Russian Empire is seriously lagging behind European countries in the rate of development of the aviation industry. The essence of attracting foreign capital, technologies and specialists for the development of aircraft construction and industries.
статья, добавлен 10.04.2023Innovative way of development as a decisive component of the economic growth. Study of the history of the emergence of the concept of "innovation". Necessary and sufficient conditions under which the development of innovation activity is possible.
статья, добавлен 01.12.2017Attracting foreign direct investment for the development of the economy of Ukraine. Analysis of wartime challenges and postwar prospects. Development of the FDI market under martial law. The use of innovative technologies in the restoration of objects.
статья, добавлен 15.04.2024The relationship of indicators of tax policy and shadowing of the economy in a comprehensive interaction in the context of the implementation of a competitive tax system. The essence of the role of shadowing the economy in the use of Laffer's concept.
статья, добавлен 30.11.2020Model periods and dynamic features of political propaganda. Communication with the development of economic indicators of political information. The use of propaganda as a strategic policy tool. Creating barriers to entry for the opposition candidate.
дипломная работа, добавлен 27.08.2016New realities of functioning of political, state, economic institutions, social life since the beginning of the full-scale military invasion of the Russian Federation on the territory of Ukraine. Problems of stimulating the export of high-tech products.
статья, добавлен 18.07.2022Determining the conditions for ensuring the readiness of students of an economic profile to participate in innovative projects. Analysis of the principles of innovative economy, reflexive activity approach to the organization of the educational process.
статья, добавлен 01.04.2022Below reflects the risk levels of an engineering company entering new markets when selecting certain types of strategies. Subsidiary: establishing a subsidiary engineering company in a foreign market. A contract between potential or actual competitors.
статья, добавлен 26.02.2021The problems of organization of the innovative activity on the enterprises level. Analysis of the investments into the research and development of new products and technologies. The research of working efficiency in this field for the certain period.
статья, добавлен 27.06.2018The theoretical content of the integrated structures are considered. The role functioning economic structures integrated in the national economy of Ukraine. The characteristic of the assets of the integrated structures, their share in various fields.
статья, добавлен 14.09.2016Entrepreneurial culture and its significance for small and medium businesses development. Factors that slow down the development of entrepreneurship in Russia, the fundamental role of the institutional environment in the development of business processes.
статья, добавлен 26.06.2018- 116. Strategies of coping with the impact of economic sanctions on russian globally-tradingcompanies
The concept and nature of economic sanctions. Their impact on the Russian business environment. International trade in the conditions of economic sanctions in Russia. Strategy of trading companies in confronting the negative impacts of sanctions.
дипломная работа, добавлен 30.08.2016 Analysis of the impact of human economic activity on natural conditions. Wide application of innovations in various sectors of the global economy of the planet, which ensure the most effective use of all types of resources, especially energy resources.
статья, добавлен 04.09.2024The Internet as a key factor in many services, from new means of communication to completely new areas of business. Using a number of online consultations (training, management). Determining the impact of the Internet on international trade in services.
дипломная работа, добавлен 01.12.2019The acquisition of skills in English proficiency in Economics, the fundamental themes of economic theory. The concept of the term "econometrics" and its importance. The activity of economic systems, the role of supply and demand in today's market.
книга, добавлен 16.05.2014- 120. Efficiency of activity and management of the enterprise in the conditions of post-war reconstruction
The ability of the enterprise to adapt to the influences of the external environment based on the choice of effective management actions in the interests of the enterprise itself and society. Creation and accumulation of capital by entrepreneurs.
статья, добавлен 15.04.2024 The essence Euro-Atlantic, the East Asian, the alternative model of triple spiral are discovered. Formation of a competitive strategy of enterprises based on the principles of innovation-oriented investment. Development of the economy in the country.
статья, добавлен 23.02.2021- 122. Momentum Strategies
Evidence and explanation of the value premium. Combining value and momentum strategies. Value and momentum measures. Value portfolio construction. Combo portfolio construction. Hypotheses and asset pricing models. Dealing with non-normal distributions.
дипломная работа, добавлен 22.01.2016 Innovative activity as the basis for the survival of companies in modern conditions. The evolution of the entrepreneurial economy. The concept of ambitious entrepreneurship and intellectual property. State support of innovative entrepreneurship.
доклад, добавлен 25.02.2015The theoretical and methodological foundations with the help of simulation the anti-crisis financial strategy in the conditions of financial crises and military aggression. General problems in the practical application of financial strategy simulation.
статья, добавлен 20.02.2023- 125. Strategic Legal Regulation in the Field of Implementation of Intelligent Transport Systems in Russia
The potential problems of the introduction of digital technologies in transport in the economic and legal dimension based on the assessment of the current state and development trends of the info, communication in the transport infrastructure in Russia.
статья, добавлен 06.04.2022