On some pragmatic approaches to the formation of advertising English
Pragmatic peculiarities of the English advertising, the purpose of which is to sell products. New ideas and methods, broadly using the innovative approaches of information providing. Lexical and terminological features of English advertising language.
Подобные документы
Analysis of the influence of the Internet on the communication vocabulary of American users of social networks. Research on the formation of new abbreviations in the English language. Abbreviation as a popular way of forming morphological neologisms.
статья, добавлен 16.10.2022The nature of the phoneme from the perspective of the three dimensions. Features and functions of English phonemes. Characteristics of the English vowels and consonants. The differences in the articulation of English, Russian and Kazakh languages.
курсовая работа, добавлен 29.04.2015Translation as an activity to interpret the meaning of a text in one language and the creation of a new equivalent text in another language. The concept of "English as a language of translation" in contrast to "English as the language of the original".
статья, добавлен 14.08.2016- 204. Borrowing in English
Etymological survey of the word-stock of a language. Borrowed words, their kinds and peculiarities. Assimilation of borrowed words. International words as loan words. French, Russian and Turkic borrowings in the English language, contemporary literature.
курсовая работа, добавлен 16.11.2016 Classes of morphemes: roots and affixes. The lexical meaning of the word. Create new words and functional morphemes with grammatical meaning (kinks). The study subgroups polymorphic words. The most productive ways of word formation in modern English.
лекция, добавлен 26.02.2015The history of English - the most widely spoken language of world’s. Рossible implications of this fact and overview the current debates and concerns about the role of English and the state of other world languages under conditions of globalization.
статья, добавлен 16.04.2020- 207. Language localization of Ukrainian outdated vocabulary via audiovisual translation into English
The article explores the features of language localization of Ukrainian archaic, or rarely used lexical units in English interpretation of a series "There Will Be People". The study suggests more suitable translation variations for particular terms.
статья, добавлен 19.03.2024 The system of language study. Subject matter of theoretical grammar of the English language. Grammatical form and category. Morphemic structure of a word. Parts of speech theory. Verb in the system of the English language. Actual division of a sentence.
презентация, добавлен 03.06.2012The article deals with the consideration of main lexical and grammatical peculiarities of English film titles translation. Transformations in translation are specified with various factors: lexical. The title of the film is a kind of key to success.
статья, добавлен 29.09.2023The borrowing process as the reflection of cultural contacts. The impact of historical events on the development of English vocabulary. Potential of the borrowings in English language. Classification of borrowings according to the degree of assimilation.
курсовая работа, добавлен 20.06.2011Covering current issues of English academic writing with an emphasis on the peculiarities of writing English annotations to Ukrainian articles and ways to prevent native language interference in their translations. Analysis of the interference problem.
статья, добавлен 23.02.2023The role of the vocabulary of the English language, borrowing foreign words. Classification of loans, the distribution of Russian words in the English period. The essence of the Russian borrowings denoting concepts, their characteristics and specifics.
дипломная работа, добавлен 02.10.2015Definition of a prepositional postpositive in the structure of the old English phrasal verb. Description of the classification of parts of speech in modern English. Characteristics and specificity of the model of formation of the old English phrasal verb.
статья, добавлен 02.12.2018Research of structural and semantic features of neologisms of the modern English language formed by telescopes as a special type of compression word formation. Description of the main structural types, subtypes, structural models of telescopic neologisms.
статья, добавлен 10.11.2022The purpose of the study by the author is to identify and analyze situations of mixing English and Russian languages in the corporate media-mediated discourse of IT companies. The influence of the English language on the Russian-language media discourse.
статья, добавлен 05.03.2023Characteristics of the software requirements specification according to lexical and syntactic features. Linguistic features of English technical documentation. Grammatical means of the text of the scientific style, scientific and technical litter.
статья, добавлен 17.10.2022Advancing of linguistic synergetics as a novel research methodology. Applicability of synergetic principles to language development studies. Typological shift of English. Examination of historical dynamics of English within its different language levels.
статья, добавлен 07.09.2021Indo-European and Germanic Influences. The development of the English under the influence of other cultures. The linguistic division between the layers of the population. The principal distinction between early- and late-modern English is vocabulary.
реферат, добавлен 31.01.2016Necessity to develop citizens’ knowledge of foreign languages. Development of system of study of foreign language in the field of speaking skills. G.V. Rogova "Methods of teaching English" and J.J. Jalolov "English language teaching methodology".
курсовая работа, добавлен 18.05.2017Features of the formation of phraseological units of English and Ukrainian languages, studying their significance and use in colloquial language. Phraseologisms, in which they are used in discourses, how they affect the stylistic color of the text.
курсовая работа, добавлен 20.01.2019Research of the word-forming system of English. Identification of new trends in Word formation. Consideration of the main criteria for complex words and determining the importance of Word formation in replenishing the vocabulary of the English language.
статья, добавлен 22.05.2022Definition of an affricate, approaches to the Study. Transcription in the International Phonetic Alphabet by combination of two letters. Using the tie to show that it is part of the same consonant. The status of affricates as a problem in the English.
реферат, добавлен 25.12.2013Reasons for failure of grammatical gender in the English language. Review of phonetic, functional concepts. A scientific explanation of the departure from the language of the grammatical gender in the English language. Study of the category of gender.
статья, добавлен 25.11.2023The article pays significant attention to the peculiarities and types of English abbreviations and acronyms. It also considers the shortenings in the socio-political discourse that is insufficiently explored field for domestic linguists and scientists.
статья, добавлен 20.10.2022The information about the english proverbs and sayings and some their meaning and explaining of them. Phraseological word-groups with transferred meaning. The peculiarities of translating sayings and difference between English and Russian sayings style.
курсовая работа, добавлен 15.02.2014