The mechanism of image formation in English media discourse texts
The concept of image in media discourse is defined, the main lexical, phraseological, syntactic and stylistic means of forming media images of political leaders, show business stars and advertising goods in English-language texts of media discourse.
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The paper introduces the most relevant issues of linguistic imageology. In particular, the author focuses on the problem of forming successful image strategies as a set of verbalized image actions aimed at creating a positive image of a country in media.
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