The process of marketing strategy development for enterprise
The purpose of marketing communication strategy. Components and the content in the strategic planning hierarchy. Determination of the main stages in the development of marketing strategy. Development of a universal algorithm of formation of the MCS.
Подобные документы
The advancement functions in marketing. Necessity of marketing for medicine. The analysis of activity of the enterprise. Marketing politicians of the diagnostic centre. SWOT-analyze of the medical centre. Methods of optimization in advertising activity.
дипломная работа, добавлен 10.04.2011The main stages in the development of political marketing as theory and practice of modern political process in a democratic society. Use of technology in the practice of political marketing campaign, shaping the image of political leaders and the state.
статья, добавлен 25.11.2016Theoretical aspects of marketing research in the construction market. The procedure of planning a marketing research. Benefits of EXMAR. Contents of a strategic marketing plan. Tools and methods of marketing planning. Features of Marketing Research.
контрольная работа, добавлен 27.12.2011The development of information and communications technologies leads to new ways of marketing communication. The companies perception and intensity of implementation in Lithuania in comparison with Russia, Ukraine, Germany, Netherlands, and Israel.
статья, добавлен 30.07.2016Marketing trends for companies: development of ways to satisfy customers, formation of their loyalty to the brand, development of competitive strategies. Examples of using the concept of customer orientation in a trade organization with the help of AI.
статья, добавлен 10.10.2024Theoretical basis of marketing communications mix in businesses. Specific features of marketing communications in sports. Planning of marketing communications mix of a sport event. The results of the research of the target audience of the FIFA World Cup.
дипломная работа, добавлен 09.08.2018Marketing channels and omni-channel marketing analytics. Segmentation of users based on contest status. Development of recommendations for marketing strategy in E-mail channel for real company based on CRM data analysis. Identification of the problem.
дипломная работа, добавлен 23.09.2018The strategy which will enable the company to get new customers as a result of smart and efficient online marketing. Implementing Search Engine Optimization to attract new prospects. Using social media channel as a main way to contact with end-users.
дипломная работа, добавлен 01.08.2017The research, highlighting the critical role of marketing innovations in the development of enterprise product policy. The importance of embracing creativity, customer-centricity, and adaptability to remain competitive and achieve long-term success.
статья, добавлен 12.12.2023Anticrisis marketing is a part of the anticrisis management of the enterprise. It should be noted that the choice of a marketing strategy in terms of crisis management depends on countless number of factors of the external and internal environment.
статья, добавлен 14.09.2016Development of the concept of relationship marketing as the dominant paradigm in marketing. Sphere of use of relationship marketing. Factors influencing the marketing of relations in tourism, approaches to formation of relations between firms and clients.
статья, добавлен 28.09.2016Marketing promotion as a step to popularize companies among the population. Measures aimed at the development of marketing in Azerbaijan. Using the synthesis of national features of the economy and world experience as a requirement of modernity.
статья, добавлен 20.07.2024The article deals with the issues of software marketing mix development, taking into account its specific character as a commodity. The difference between the notions of "software product" and "software tools" from the marketing perspective is reasoned.
статья, добавлен 28.09.2016Study of modern trends in the development of banking marketing in the context of global digitalization of all spheres of social life. Increasing penetration of the Internet into the banking system. Review of the main digital banking marketing tools.
статья, добавлен 12.05.2024Purpose, approaches to the formation of the innovative and safety potential of the enterprise. Peculiarities and conditions of application of marketing tools in this process. The need to find innovative production mechanisms, use of new marketing tools.
статья, добавлен 25.11.2023The analyzing the development of Internet marketing in Ukraine. The tendencies of Internet marketing in the world and figures connected to its current condition in Ukraine. The perspective of Internet marketing in Ukrainian business and global economy.
статья, добавлен 27.08.2016The conceptual approach to strategy and long-term marketing program of brand management. The current approach to brand management at companies of the Republic of Kazakhstan. The program of brand management is offered on the basis of consumer loyalty.
статья, добавлен 28.09.2016The target audience of bottled mineral and drinking water Nestle Uzbekistan. Distinctive features of mineral bottled water. The range of strategic options for further development of the company. Recommendations to further promote of the brand Nestle.
курсовая работа, добавлен 14.11.2015The main trends in the development of digitalization of the global international economy. Application of artificial intelligence, robotics and virtual technologies. Optimization of marketing approaches, introduction of new forms of business management.
статья, добавлен 24.06.2024- 45. Stakeholder’s expectations and objectives of the sport club in the context of marketing activities
Determination of ways of achieving the objectives of the sports organization through marketing activities. The potential diversity in the implementation of marketing strategy of sports organizations on the example of sport organizations of Poland.
статья, добавлен 27.06.2016 The History of Gillette company, its market environment in India, competitors and consumers. Analysing of targets and elements of marketing strategies and segmentation. Essentials of marketing mix. Feature of product, pricing and promotion strategies.
курсовая работа, добавлен 15.05.2011Terms of use of marketing communications in the agricultural sector. Different approaches of scientists to determine the essence of the concept of marketing communications in agricultural enterprises, their main constituent elements and features.
статья, добавлен 23.08.2018Improving the process of strategic marketing planning in Ukraine. Defining the mission and goals of the processing enterprise, developing a program for its competitiveness and investment attractiveness. Ensuring the effectiveness of sales activities.
статья, добавлен 20.09.2024This article deals with innovative marketing technologies. The purpose of the article is to study the marketing influence factors on the management system of a company, the vectors which lead to the design of an enterprise’s administrative structure.
статья, добавлен 19.07.2020Description of the marketing plan of the company of Mercedes-Benz: driving forces affecting global marketing; Hofstede model of the United Kingdom; segmentation, marketing, positioning; marketing mix strategy; mission statement, the goal of the company.
курсовая работа, добавлен 22.05.2014