Improving supply chain visibility using machine learning
The definition of a supply chain, the role of artificial intelligence in its management, the benefits and challenges of applying artificial intelligence. in today's world, effective supply chain management is a key success factor for many companies.
Подобные документы
- 51. Marketing
Marketing is managing profitable customer relationships. The functions of marketing are: Researching, Buying, Product development and management, Production, Promotion, Standardization and grading, Pricing and Distribution, Risk bearing and Financing.
???????, добавлен 20.10.2013 Creating an effective mechanism for developing an SMM-strategy for a company’s product brand is a key aspect for achieving success in this direction. Analysis of the target audience, definition of goals, selection of platforms, creation of content.
??????, добавлен 18.12.2023??????????? ?????? ?????? ?vent-management online ?? ??????????? ????? ????? ?? ????????????? ? ?????????? ?????. ?????????? ?????????????? ??????????? ? ????? ????????????????? ??????????? ? ????????? ??????????? ????????? ??????????????? ??????????.
??????, добавлен 06.12.2021Omnichannel as a new approach to the company's activities in an integrated environment that combines online and offline channels. Three periods in the development of relevant research, the most cited works. Analysis of research topics of each period.
??????, добавлен 04.09.2024Wal-Mart Stores - the largest retail network not only in the US but also in the world. The history of Wal-Mart, a success story of its founder - Sam Walton. The basic principle that has made Wal-Mart Stores Inc. prosperous. Profile of Wal-Mart Stores Inc.
???????????, добавлен 13.03.2017Conditions for the active use of a marketing approach in order to solve management and sales tasks and increase competitive advantages. The main approaches to the interpretation of the concept of "marketing". The main elements of the marketing strategy.
??????, добавлен 19.03.2024Analysis of trends in the construction industry: with an increase in demand for residential real estate, commercial facilities, with the transition to infrastructure construction. Building an effective system of competitiveness of construction companies.
??????, добавлен 18.09.2022The key principles, functions, systems and methods that allow ensuring market orientation of the production and sales activities of the enterprise, where effective management decisions are based not only on the capabilities of the manufacturer.
??????, добавлен 08.06.2024Increasing the level of negative impact of the results of the activities of enterprises of various industries on an environment. Environmental sustainability as an important factor in the service sector. Solving key environmental problems in the tourism.
??????, добавлен 28.09.2024In Bulgarian companies the direct marketing and its application is guided by the principles of maintaining the information actual for customers, analyzing the customer’s response, different proposals for different clients based on their for the company.
??????, добавлен 15.02.2022Assessment of the process of maintaining the image of an innovative enterprise as a factor of its competitiveness in the face of new challenges and threats. Analysis of the authors ' approaches to evaluating the process of forming and maintaining.
??????, добавлен 13.10.2022The impact of war on entrepreneurship, methods and mechanisms of marketing in the event of a military conflict. Research of real indicators of marketing effectiveness. The impact of the unique factor of war on the change of management and marketing.
??????, добавлен 26.04.2023???????????? ????????? ???????? ???????????? ??????????? ???????????? Customer Relationship Management ??? ????????? ???????? ?????????? ???????. ??????????? ?????? ????????? ?????????? ?? ???????? ?? ’????? ? ?????????, ??????? ?? ????????????? ???????.
??????, добавлен 15.05.2018- 64. ????????? ???????? ????????? ??????? ?????????? ??????????????? ? ????????? (CRM-???????) ? ??????
???????????? ??????????????????????? ??????? ? ??????????? ???????. ??????????? ????????????? ?????? ?? ?????????????? ? ???????? ??? ?????? ?R?-??????? (Customer Relationship Management). ?????????? ??????????????? ??????????? ???????? ? ?????????.
??????, добавлен 19.12.2017 ?????????? ??????? ?????????? ????????????? ????????????? ?? ??? ????????????? ??????: "marketing governance" ? "marketing management". ??????????? ??????? "????????????? ?????????", ?????????? ??? ?????????, ???????? ???????, ????? ? ?????????.
??????, добавлен 29.08.2018Analysis of the impact of informatization and digitalization on business and society. Stimulating demand, promoting the use of digital technologies in various sectors of the Ukrainian economy. Transformation of forms and methods of marketing management.
??????, добавлен 15.04.2024The processes of capitalization of economy of Ukraine in the deepening systemic crisis and globalization of the investment market. The influence of marketing on the process of forming costs and finding new sources of value creation in European markets.
??????, добавлен 14.09.2016Marketing trends for companies: development of ways to satisfy customers, formation of their loyalty to the brand, development of competitive strategies. Examples of using the concept of customer orientation in a trade organization with the help of AI.
??????, добавлен 10.10.2024This article deals with innovative marketing technologies. The purpose of the article is to study the marketing influence factors on the management system of a company, the vectors which lead to the design of an enterprise’s administrative structure.
??????, добавлен 19.07.2020The essence of improving the quality of clothing for workers of gas transportation companies by substantiating the design parameters of parts. Recommendations for constructive means of ensuring the dynamic conformity of clothing to human movements.
??????, добавлен 02.05.2022Empirical studies of transaction costs the Norwegian oil industry over a five year period. Management of organizational behavior in order to reduce costs. Cooperative relations franchisee and the franchisor; improving the administration of transactions.
??????, добавлен 06.08.2013The article is devoted to the analysis of features and tendencies within the societal concept of influencer marketing in the conditions of digitalization of society. The problem of methodological substantiation of adaptive choice of tools of influence.
??????, добавлен 06.07.2023The use of information systems and digital technologies in the organization of logistics processes. Management of relations with consumers of enterprises of various types of economic activity in the conditions of rapid development of the digital economy.
??????, добавлен 16.01.2024Effectiveness of marketing systems as a decisive factor of enterprise competitiveness. Implementation of innovative processes in production or existing goods or service. The influence of marketing management on the diffusion of innovations in e-commerce.
??????, добавлен 25.06.2024The functional features of modern electronic business and e-commerce within its structure. A comprehensive understanding of the key components of e-business, in particular e-commerce, allows to make effective management decisions in e-markets.
??????, добавлен 25.06.2024