The role of media in museum management in international cultural tourism
The paper reflects the current trends in museum management. It presents methodological procedures and marketing philosophy as well as specific cases of establishing new museums for the purpose ofpreserving cultural heritage in Slovakia and Europe.
Подобные документы
A study of the verbal representation of the concept of COVID-19 in German-language media communication. Formation in collective and individual consciousness, reflection of knowledge about the disease, its consequences, methods of protection and struggle.
статья, добавлен 23.01.2023The media coverage of this incident was widespread, with many major news outlets reporting on the controversy and the reactions. The analysis was conducted to understand the dynamics of cancel culture by analyzing the controversy surrounding J.K. Rowling.
статья, добавлен 15.10.2023The thematic directions of corporate media of agricultural companies as a reflection of their public relations functions. Creation of a joint communication space that facilitates effective information exchange, key messages delivery, and feedback.
статья, добавлен 12.02.2023Linguocultural study of the translation aspect of allusion. Stylistic and translational transformations that help to convey the meaning of the allusion without distorting the original text. Features and functioning of allusion units in the English media.
статья, добавлен 22.10.2020Consideration of the evolution of professional journals in the field of history and philosophy of science and technology, assessment of their importance for communication of specialists. Analysis of the structure of international scientific publications.
статья, добавлен 06.12.2022Automotive brand press recipient and reader category, which plays an important role in branding, the process of building and establishing the brand’s image. Suitable formulation of reader address and its impact on increase of the gained clients count.
статья, добавлен 21.07.2018Analysis of the process of institutionalization of press freedom and media pluralism in the European Union. The basic concept of institutionalization in the normative and axiological field. EU activities in the field of press freedom and media pluralism.
статья, добавлен 25.09.2020Defining categories of Tweets for communicative purposes. The value of each category in building, maintaining, improving personal brand. Consideration of specific examples of linguistic tools used by Elon Musk in the development of personal brand.
статья, добавлен 13.06.2022Study of the mass media image of the royal family, taking into account linguistic features and distinctive characteristics of the Windsor dynasty. Creating an image of members of the royal family of Great Britain using idioms and stylistic tools.
статья, добавлен 26.11.2023The industry press as a vivid example of interdisciplinary and transdisciplinary analyzes, in which linguistic methodologies associated with creativity in the field of marketing and journalism. Research marketing and promotional nature of magazines.
статья, добавлен 15.10.2018The article analyzes the subject of interethnic relations in the interpretation of the Russian citizen of Polish origin Marian Edmundovich Zdziechowski - linguist, theorist of Russian literature, religious thinker, philosopher, and public figure.
статья, добавлен 24.02.2024Study of the specifics of Russian media speech in the Republic of Moldova on the example of news broadcasts of the RTR Moldova TV-channel. Theoretical material on the specifics of Russian language in the Republic of Moldova was studied and systematized.
статья, добавлен 29.07.2021Metaphorical analysis of the concept of "Crimea" in the Russian-language texts of the Ukrainian media discourse of the online publication "Ukrainian Pravda" 2014-2020. Repeated images of the annexed Crimea in the early stages of the Russian-Ukrainian war.
статья, добавлен 20.03.2024The discusses the media offer addressed to children and youth from the Ukrainian national minority in the former Yugoslavia countries. The content, languages and forms of publications were analyzed. The press appears systematically and is updated.
статья, добавлен 27.09.2022Editorial policy of the Korean media in the mid-20th century. Analysis of the Korean media during the period of the American military administration 1945-1948. The most significant personalities in the field of journalism of the designated period.
статья, добавлен 23.05.2023Two dimensions of the Russian-Ukrainian military conflict (physical, discursive). Its coverage in 4 Ukrainian online news portals. Interdisciplinary approach to the media coverage of military conflicts. Relationship between the media and security issues.
статья, добавлен 27.09.2022The specifics of language and communication of the modern professional music discourse in Russian specialized media. The mechanisms of metaphorization The common metaphors, aspects of their usage. The new media language in the field of music journalism.
дипломная работа, добавлен 18.07.2020The analysis of material presented in the media discourse demonstrates significant changes in the intentionality of the journalistic text and retain the reader’s attention. Offering nominative clickbaits, headlines suggesting some comic entertainment.
статья, добавлен 08.02.2022The educational praxes for journalist students concerning the rights observance of socially vulnerable groups in mass media. The methodology, practical aspects of teaching and educational content used in teaching are within the frame work of the topics.
статья, добавлен 18.08.2021The fashion peculiarities in Ukraine. The analysis of fashion graphics of "Fashion Magazine", which was published in Kyiv and Kharkiv in the 1920s. The events of fashion life in Ukraine are considered in the context of current world fashion trends.
статья, добавлен 05.06.2022The analysis of the Armenian-Azerbaijani Nagorno-Karabakh conflict in the British press. The links of transnational companies to Azerbaijan's national security are the subjects in the news. The role mass media in shaping people’s opinions on conflicts.
статья, добавлен 08.01.2023Дослідження основних тенденцій розвитку поняття скринданс у сучасному інформаційному просторі на базі аналізу відеоресурсів танцювальної тематики. Зв'язок досліджуваної технології з злиттям елітарної та масової культур, з появою жанру socialdance-media.
статья, добавлен 27.12.2021The British Broadcasting Corporation (BBC) as the UK's public-service broadcaster, headquartered at Broadcasting House in London. The birth of British Broadcasting, management board, governance and corporate structure, finances, revenue and expenditure.
презентация, добавлен 21.05.2015Determination of the role in the information support of amateur Internet journalism. Motives for addressing Internet users to amateur journalism. Self-designation, self-presentation and self-presentation in the process of creating a media product.
статья, добавлен 25.04.2018Проблема определения понятия пропаганды, характеристика манипулятивных возможностей Mass Media. Тонкости пропаганды, направленные непосредственно на одну из сторон избирательной кампании. Контрпропаганда как нейтрализация агрессии одной из сторон.
курсовая работа, добавлен 03.05.2019