Specifity of reproduction of English-language advertising texts in the Ukrainian language

Consideration of the principles of using translation transformations for the translation of English-language advertising texts. Systematization of the main methods of translating English-language advertising slogans into the Ukrainian language.

Подобные документы

  • Affixation in the English language; degree of derivation; homonymic derivational affixes. Some problems of prefixation. Productive and non-productive word building prefixes Some prefixes in the English language in comparison with the Uzbek language.

    курсовая работа, добавлен 11.06.2014

  • There is an overview of ordering in English multi-noun phrases or poly-adjectival nominal phrases and the model of semantic ordering is revealed. Definition and characteristics of the features of transformation matrices in Ukrainian translation.

    статья, добавлен 23.12.2021

  • The peculiarity of the English language as an international in the world. Analysis of the prospects for its study among young people. The main reasons for the popularization of dialect. The use of anglicisms in computer technology and social networks.

    статья, добавлен 15.10.2015

  • The methods of conveying the names of prominent and historical figures, ordinary names of people, ukrainian female surnames, patronymic, foreign names and appositives. The principles and methods of the transfer of personal in the english language.

    статья, добавлен 22.02.2021

  • American English as an essential and legitimate part of British English. Different opinions whether it is a variety of English or an independent language, differences in vocabulary, spelling, pronunciation and grammar. The history of American English.

    реферат, добавлен 15.04.2011

  • Circumstances that put the English language at the forefront of the world linguistic process. The level of English language proficiency among the adult population. Proficiency in English as a valuable skill for personal and professional development.

    статья, добавлен 12.05.2024

  • The positions of linguists on the isolation of media discourse in the paradigm of discourse research. The means of forming media images of political leaders, show business stars and advertising goods in English-language texts of media discourse.

    статья, добавлен 18.08.2021

  • Study of the features of the English-Ukrainian translation of terms in the field of transport business. Research of the text of contracts, conventions. Establishing the specificity of the use of transformations in the reproduction of English terminology.

    статья, добавлен 17.12.2022

  • Study of the main characteristics of temporality inherent in the concept "time". Definition of semantic groups of English and German phraseological units with a temporal component in the economic sphere and their counterparts in the Ukrainian language.

    статья, добавлен 22.03.2023

  • The functions of neologisms in the aspect of the advertising and information genre in the Russian language. The most common ways of their formation. The most productive Russian affixes, allowing neologisms to fully adapt to the successor language.

    статья, добавлен 14.08.2022

  • Rise of English as a global language and explore the whys and wherefores of the history and future potential of English as the international language of communication. Linguistic features of New Englishes, the future of English as a world language.

    диссертация, добавлен 12.06.2014

  • The Formation of the National Language. Middle English is the stage in the history of the English language. The reasons of shortage of the written standard. Grouping of local dialects. The most important event in the changing linguistic situation.

    доклад, добавлен 28.11.2011

  • Analysis of the peculiarities of legal language and professional communication in the field of law. Classification of formal requirements for the language of legal communication. Problems and specifics of translating English terms in legal discourse.

    статья, добавлен 19.09.2023

  • Characteristics of loanwords in the terminology of finance. Analysis of translation techniques and the phenomenon of alternate use of Russian and English, i.e. language strategy aimed at identifying the speaker as a member of the professional community.

    статья, добавлен 13.01.2019

  • Finkel's linguistic heritage. Finkel's theoretical principles of translation. Retelling of children's poems with parody preservation of the style of famous poets. Study of the changes that occur in the text when switching from one language to another.

    статья, добавлен 28.05.2021

  • Characteristics of the language of economics. Loanwords that appear in the language of economics, which is, and always was, determined by intercultural contacts as well as by inner communication within a given community. English loanwords from French.

    реферат, добавлен 31.03.2015

  • Foreign language online platform resources for undergraduate students’ language competence development. Communication effectively in international contexts: challenges and good practices. Understanding English as a lingua. English as a lingua franca.

    статья, добавлен 19.12.2021

  • Identification of the main problems of modern English XXI art. External factors that influenced the lexical changes in the English language. The role, meaning of the abbreviation in the process of replenishment of the vocabulary of the English language.

    статья, добавлен 02.12.2018

  • Consideration of the peculiarities of abbreviations and shortenings, to analyze the dynamics of the experimental work. Analyzes of profoundly abbreviations and shortenings in the English language and receive full equivalence during this process.

    статья, добавлен 17.07.2018

  • Use of English synonyms or possible equivalents in the students ' native language. Characteristics and main advantages of a Natural Semantic Metalanguage. Interpretation of the meaning of the three logical connectors of the modern English language.

    статья, добавлен 16.03.2021

  • Research of the word-forming system of English. Identification of new trends in Word formation. Consideration of the main criteria for complex words and determining the importance of Word formation in replenishing the vocabulary of the English language.

    статья, добавлен 22.05.2022

  • Deals with innovative linguistic content of the English Covid-19 discourse. Drawn to the explication along with the lexicographic procedures by means of descriptive translation, and euphemization while translating certain coronavirus-related neologisms.

    статья, добавлен 15.01.2023

  • Peculiarities of perception of English nominative phrases, their morphological characteristics and syntactic functions. The specifics of the use of nominal phrases of the English language. Mistakes in analysis of English-language nominal constructions.

    статья, добавлен 07.11.2022

  • History of forming of scotch language and him some general signs with English. Feature of diphthongs - sounds the articulation of which implies a transition from one vowel to other. The Celtic language and highland English after replacing Gaelic.

    реферат, добавлен 17.12.2010

  • The overview of the history of the development of English language. The historical survey above shows the ways in which English vocabulary developed and of the major events through which it acquired its vast modern resources (elements of borrowings).

    реферат, добавлен 13.09.2012

Работы в архивах красиво оформлены согласно требованиям ВУЗов и содержат рисунки, диаграммы, формулы и т.д.
PPT, PPTX и PDF-файлы представлены только в архивах.
Рекомендуем скачать работу и оценить ее, кликнув по соответствующей звездочке.