The psychology of colour in advertising: how colours influence consumers’ emotions and decisions
This article is devoted to the study - of the influence of colors on consumer behavior in the context of advertising. Color plays a key role in marketing communication, influencing emotions, product perception, and a person's purchasing decision.
Подобные документы
Professional self-determination as one of the steps in the life of a person, as it enables you to harmonize your relations with society, determine your role in it. Basic principles of preparing the individual for future professional self-determination.
статья, добавлен 14.05.2018Reproduction artifacts are described. Study of the influence of interference on the elements presented for memorization. Research and characterization of the working memory features. Analysis of the role of the presentation order effect in recall.
статья, добавлен 27.02.2021The article is devoted to modern tendencies of psychological and pedagogical sciences development in the conditions of cardinal changes which have taken place in cultural, humanitarian, social, scientific, technical, economic and political spheres.
статья, добавлен 19.08.2022Essence of a context relation. The value of this factor in adolescence, when there is active development of the context of the personality. Contextual relations as regulative structures of the person, factors of successful development of personality.
статья, добавлен 06.02.2019The empirical discovery of the gender differences of characterological traits and their influence on the COVID-19 pandemic experience among university students. The study was performed in the autumn of 2021 while one of the COVID-19 waves in Ukraine.
статья, добавлен 13.12.2022Interactive architecture as a new trend in design, based on consumer and space communication. Familiarity with the features of an interactive environment. Consider ways to create a continuous connection between society and the built environment.
статья, добавлен 20.09.2018Analysis of basic theses of revolutionary changes: from sensory-motor infant to representative one; from the leading role of activity to the unity of perception and action; continuity of the subject formation; continuance of genetic and environmental.
статья, добавлен 06.02.2019This article considers coping strategies as a resource for an individual in a difficult life or stressful situation. The article gives the definition of coping behavior. The results of the study of coping strategies used by children of senior adolescence.
статья, добавлен 18.11.2022Analysis of verbal behavior in Russian, American linguocultures in the framework of strategies of behavior in conflict. The choice of language resources for its implementation. National-cultural variation of the cognitive and communicative side of speech.
статья, добавлен 06.04.2019Determination of the conceptual foundations of the influence of subjective rationality and readiness for risk in the decision-making system in the professional activity of police officers. Variations of risk maximization and the use of rational traits.
статья, добавлен 12.02.2024The study of the general theory of psychological systems in the framework of the formation of the post-non-classical paradigm in psychology as an attempt to develop synergy in the subject area of psychology. The main problems of human interaction.
статья, добавлен 06.02.2019A comprehensive study of the main influence of symbolic reinforcement, cognitive-behavioral therapy and the degree of disability on the reduction of aggression among students with intellectual disabilities. Combating aggressive behavior among students.
статья, добавлен 25.06.2024Determination of changes in heart rate variability indicators in students under the influence of cognitive and physical load. Formation of the psychological background and activation of resistance mechanisms in the process of adaptation during stress.
статья, добавлен 25.11.2023Disclosure of the essence and directions of the integration processes of modern social psychology. Presentation of an ordinal approach to the study of organizational culture as an integration of strategies of struggle and cooperation in social psychology.
статья, добавлен 06.02.2019The study of the hypothesis of the dependence of prosocial behavior on the propensity of people to look for strong feelings, on their self-esteem of whether they like these strong feelings. Diagnosis of prosocial behavior, its impact on self-esteem.
статья, добавлен 09.01.2019Analysis of reports and presentations at the New York Psychology Symposium. Study of the health and nature of human resilience. Explore how social identity and cultural experience affect leadership. Objectives of the American Psychological Association.
статья, добавлен 27.02.2021The paper it analyses the essence and the aspects of the reciprocal influence of both phenomena studied. The author indicates the correlation between them on the basis of mythological perception and the development of one’s individual identity.
статья, добавлен 11.09.2022Procedure for the main purpose of life and the work of man, his importance in modern society and the way of achievement. The influence of popular culture on human consciousness. The influence of fears and taboos prevalent in a particular society.
книга, добавлен 09.04.2013The results of the ascertainment study of the features of adaptation capabilities of first-year psychology majors. Mastering practical skills of self-help and optimization of adaptation possibilities. Possible problems with adequate self-esteem.
статья, добавлен 17.06.2024Identifying levels of baseline hope and existential anxiety in adulthood. A positive feeling that plays a fundamental motivational role in the regulation of human behavior. A prospective emotion that, unlike fear/anxiety, is directed toward the future.
статья, добавлен 18.06.2023The purpose of this study was to identify the features of the perception of social maturity criteria and values associated with this perception among the younger generation (Y), as well as the perception of these values by the older generation (X).
статья, добавлен 03.03.2021Preparation of a socially adapted, mobile specialist who is able to make critical decisions based on the methodology of scientific research, solve problem situations in the process of making an informed choice. The process of making a critical decision.
статья, добавлен 06.02.2019The concept of "professional-role communication" in the aspect of the activity of a day-time teacher of the cob school. The establishment of professional roles of the teacher of the post-school school for the theory of "role structure of specialty".
статья, добавлен 12.06.2023Spirituality is expressed in a person as acts in the affective states spiritual experiences that reflect its values and meanings, realized in the form of spiritual abilities. In psychology spirituality seen in the unity of the moral, mental components.
статья, добавлен 19.11.2017Consideration of the main role of the central performer in solving insightful and non-insightful tasks. The negative influence of the central executor on the solution of insightful problems at the deadlock stage, which consists in fixing the solver.
статья, добавлен 14.08.2020