Special types of advertising
The study of special forms of advertising. Consideration of the goals, objectives and types of local advertising. The role of public relations in corporate activity. Creating a corporate identity. Creative strategies in international advertising.
Подобные документы
Characteristic of marketing of banking services as the activity of presenting, advertising and selling banking products in the best way to meet the needs of consumers. Marketing of banking services as one of the services of the financial industry (bank).
??????, добавлен 25.07.2020The article presents basic information and aspects regarding online advertisement and its most popular forms in Poland. The problems of modern Internet advertisement development. The historical trends in the development of online advertising in Poland.
??????, добавлен 27.06.2016Specific public relations disciplines. Edward Bernays as the self-appointed Father of Public Relations. Traditional public relations tools. Targeting the public. Lobby groups. The techniques of spin. Negative public relations. Promotion (marketing).
???????, добавлен 13.04.2012Increased competition in the digital environment leads to the search for effective tools to attract targeted traffic to websites. Search engine marketing, which includes search engine advertising, allows to achieve this aim by means of technical settings.
??????, добавлен 20.07.2024The Ukrainian and foreign experience of using video commercials in promoting the brand of the territory as a tourist destination. The use of humor and regional music, and the use of non-standard storylines in the creation of modern video content.
??????, добавлен 19.01.2023The use by copywriters of various techniques of influence on a potential consumer in order to force him to purchase the advertised product. Mechanisms of influence by analyzing the conceptual basis of English-language advertising of electronic devices.
??????, добавлен 18.11.2023?????? ?????? ????????????? ???????????????? ????????. ???????, ???????????? ??? ????????? ????????????? ???????????????? ??????. ??????????? EAV (Equivalent Advertising Value) ??? ????? ?????? ????????????? ????????? ????????, ???????????? ? ???????????.
???????, добавлен 16.06.2015History of development and general characteristics of Walmart activities. Financial results of the Walmart company. Porter 5 forces analysis, PEST-analysis of Walmart. Competitive advantages of this trading network. Protection against competitive threats.
??????, добавлен 24.02.2019Basic Types of international marketing strategies. Marketing strategies used by online TV services. Peculiarities of Netflix and Amazon Prime Video marketing strategies in India and services comparison. Netflix and Amazon Prime performances in India.
???????? ??????, добавлен 03.09.2018Application of information communication methods as an element of success, digital marketing has a place among them. A set of indicators of the effectiveness of advertising and their impact on business processes. Trends in the development of this tools.
??????, добавлен 03.05.2023Basic Types of Pricing Policing Policies. Promotional pricing strategy. International pricing strategy. Pricing strategy of Coca Cola. Prices of different bottles. The market penetration pricing policy. Coca Cola Company makes two types of selling.
???????????, добавлен 08.04.2014Special events – ??????????? ?? ??????????? ???????? ?????, ????? ? ???????? ? ??????? ??????? (??????????????? ???????????, ???????? ???????). Luxury goods: ????????? PR-????? ??? ???????????. Special Events ??? ??????????? Luxury goods ? ????????.
????????? ??????, добавлен 21.11.2017Using the example of cognitive space, compare the discourse community's understanding of the tourism sphere in the pre-pandemic and pandemic periods; trace what the pandemic caused in the minds of representatives of the English-speaking community.
??????, добавлен 07.03.2023Familiarization with representative logo and corporate identity design "National Geographic society". Consideration of the meaningful foundations of research-based marketing high performance integrated technologies to win and keep consumers from NG.
???????, добавлен 16.12.2014??????? Public Relations, ???????? ???????????, ?????? ? ???????. ??????? ????????????? ????? ? ?????? ? ??????????????? ? ?????? ??????? ????? ? ?????????? ????????. ???? ? ??????? ????? Public Relations ? ???????????? ??????? ? ?? ????????????? ?????.
?????????, добавлен 19.03.2015????????? ? ???? public relations ??? ????? ?? ??????????????? ??????????. ????????????? ????????????, ?? ?????? ? ????????????? ?????????. ????? ? ??????? ????? public relations ? ????????. ????????????? ??????????????? ????????????? ????????????.
??????, добавлен 23.03.2010- 92. Public Relations
???????? ?????????????? Public Relations ?? ???? ?????????. "?????? PR" ?? ?????? ??????????? ???????? ??????????. ??????? ? ????????? Public Relations. "?????? PR" ? ????????, ???? ???? ?? ??????. ??????? ???????????? ????. ????? ????? ?? ?????????.
???????, добавлен 06.06.2011 ?????????? ???????? PR-??????? ?????????? ???????? ???? ?? ???????? ?? ????? ???-???????. ???????????? ?????? ?? ?????????? public relations. ??????? ???????? ??????????? ????????? public relations. ?????????? ???????????? ????????? ??????? PR.
??????, добавлен 20.06.2024???????? ???????, ????, ??????????????, ?????? ? ??????? Public Relations. ????????? ? ??????????? Public Relations: ????????????? PR-??????????. ?????? ????????????????? ????? ????????????? ????????. ????? ????????? PR-????? ? ???????????? ????????????.
???????? ??????, добавлен 02.07.2014???????, ???????? ? ?????????? public relations ? ???????????. ????????? ???????? ? ????? ????????? ????????????? ??????? PR ? ????????? ??????????. ??????? PR ? ???????, ???????? ?? ???? ? ???? ??????? ?????? ? ??????????????? ? ??????????? ???????.
??????????? ??????, добавлен 07.10.2015???? ??????????? ??????????? ? ??????????? ???????? Public Relations. ????????????? ?????????? Public Relations ? ?????????? ???????????????? ????????. ?????? ????????????? ??????? ? ???????????? ???????. ???????????? ????????? ??????? ????????????.
???????, добавлен 21.08.2017Use of social marketing tools by local self-government bodies. Aspects of the use of marketing in public administration. The role of territorial marketing in ensuring the interests of the territory, its functioning as a service of local self-government.
??????, добавлен 13.10.2022???????? ?????? ?? ?????????? Public Relations (PR). ???????, ??? ?????? ??????? PR ????? ?????????????? ?? ?????????. ??????????????? ??????? ?????? ? ???????????????. ????????? ??????????? ?????????????? ??????? PR ? ??? ???? ? ???????????? ???????.
??????, добавлен 21.11.2017Public relations (PR) ??? ??????? ?????? ? ???????????????, ????? ?? ??????????? ???????????????? ???????????? ???????????? ????????. ?????????????? ???? ???????? PR. ???????????? PR-????, ?????? ????????????? ???-???????????. ???????????? PR-????????.
???????? ??????, добавлен 25.03.2012???????????? Public Relations ? ?????? ??????????, ?????? ??????????????? ??????????. ????? ?. ??????????, ???????????? ? ??????????? ?????????????? ?????? ????????. ??????????????? ???????, ??????????? ????????????? Public Relations ?. ????????.
??????????? ??????, добавлен 21.11.2017