The environmental footprint of e-commerce in modern conditions
Study of the main opinions of scientists regarding e-commerce. Assessment of digital sales growth from the development of the Internet and the increase the users of social networks. Using the Scopus information platform to elaboration business models.
Подобные документы
The main problematic issues of the relationship between management technologies, business modeling and marketing planning of IT startups. Analysis of modern approaches to classification, tasks, templates and elements of building business models.
??????, добавлен 03.07.2023The aim and purposes of digital marketing. Research of the latest trends in the formation of the brand image, taking into account digital marketing. Justification of approach of using a social network to create and differentiate brands in practice.
??????, добавлен 24.06.2024?????? ?? ?????????????? ????????? ???????????? ????????? ?????????? ? ????? ?-commerce. ??????? ???????? ??????? ?? ??????? ???????????? ???????? ?????????? ??????? ??? ????????, ???????? ???? ?? ???? ??????????????, ? ????? ????????????? ??? ????????.
??????, добавлен 15.05.2018The main purpose, presented in this article is to investigate and identify the problematic aspects, key features and factors of effective media planning, a conceptual scheme for creating a digital media plan as an important component of digital marketing.
??????, добавлен 04.09.2024The article presents basic information and aspects regarding online advertisement and its most popular forms in Poland. The problems of modern Internet advertisement development. The historical trends in the development of online advertising in Poland.
??????, добавлен 27.06.2016Fundamentals of marketing social networks, the specifics of social media. Customer experience and the concept of "Customer journey". The study of activities in social networks at different stages of the concept of "Customer journey" in terms of consumers.
????????? ??????, добавлен 24.08.2017- 32. Digital technologies of public marketing in the field of tourism and hotel and restaurant business
Possibilities of using digital marketing mechanisms in public administration. Study of digitization of tourism and hotel and restaurant industry. Development of a number of proposals for the digital transformation of public marketing in this area.
??????, добавлен 22.08.2022 Franchising is one of the models the development of small businesses. Common interests in protecting the image and reputation of the network during business activitiesensuring the confidentiality of information materials related to the franchise concept.
??????, добавлен 24.06.2024Effectiveness of marketing systems as a decisive factor of enterprise competitiveness. Implementation of innovative processes in production or existing goods or service. The influence of marketing management on the diffusion of innovations in e-commerce.
??????, добавлен 25.06.2024Formation a marketing strategy to expand of business and increase sales in the international market. Assessment of globalization risks for national economies. The role of cultural, political and religious features of countries in successful competition.
??????, добавлен 15.04.2024The analyzing the development of Internet marketing in Ukraine. The tendencies of Internet marketing in the world and figures connected to its current condition in Ukraine. The perspective of Internet marketing in Ukrainian business and global economy.
??????, добавлен 27.08.2016??????????? ???????, ?? ???????????? ? ????????? ????????? ???????. ?????? ??????? ?????? e-commerce ? ??????????? ??????????? ? ???????. ?????????? ????????? ??? ????? ????????? ???????? ???????. ???????? ?????????? ????????? ???????? ?????????.
??????, добавлен 30.06.2020The essence of sales, sales activity, and sales planning of the enterprise products. Investigation of factors influencing sales planning. Calculation of capacity of the product market. Elements of ensuring the efficient functioning of the sales system.
??????, добавлен 07.10.2018The main trends in the development of digitalization of the global international economy. Application of artificial intelligence, robotics and virtual technologies. Optimization of marketing approaches, introduction of new forms of business management.
??????, добавлен 24.06.2024- 40. Marketing challenges emerged from consumers’ perception of security issues of the Internet of things
Characterization of the main methods of perform marketing study to find marketing leverages of communication on connected devices security. Research and analysis of features of benchmarks of the companies successfully adopting the IoT into the business.
????????? ??????, добавлен 08.11.2015 E-commerce and its difference from traditional commerce. Impulse buying and its characteristics. Identification of whether there is a connection between gender, income, education and employment of an online customer and online impulse buying behavior.
????????? ??????, добавлен 07.12.2019Overview of multisided platform concept: definitions and evolution of approaches. Multisided platforms as a new business model. Advantages and disadvantages of multisided platform approach in the fast-moving consumer goods industry. FMCG industry.
????????? ??????, добавлен 01.09.2018Marketing as one of the many and very important tools undergoing a process of change regarding the use of the Internet. The main stages and directions of the development of Internet marketing, the impact of globalization and the presence of consumers.
??????, добавлен 19.09.2024???????? ????????? ????? ??????????? ???????? ? ????. ????????? e-commerce ? ????? ????????????? ???????, ??? ????? ? ???. ??????-???????? ? ??????: ??????? ????????? ? ?????????????? ???????, ????????? ???????? ? ??????? ????? ?????, ???????? ??????.
??????, добавлен 26.06.2018Model development based on the concepts of technology adoption, reinforcement expectations and information systems duration. Use of the website and internet services to make purchases of household appliances. Confirmation of online shopping expectations.
??????, добавлен 09.08.2021The main stages of video production. Characteristics of available resources and capabilities of the company. Consideration of the target audience and competitors. Strategic business plan. Marketing activities for product promotion and sales analysis.
????????? ??????, добавлен 18.07.2020Clarification of the need for social responsibility of business in the context of the global economic crisis. The essence of social responsibility of enterprises, the existing theories of social responsibility and its international standards are analyzed.
??????, добавлен 31.12.2017Profile of the company and its products, development of a strategic plan for its operations. Features of the company and the prospects for growth, development of its strengths. The advantages and disadvantages of assessment strategies of the organization.
????????? ??????, добавлен 09.06.2015The formulation of methodological guidelines foundations for the study and further creation of transport-logistic clusters. Cluster economic development models have become the objects for their analysis by some Ukrainian and Russian scientists.
??????, добавлен 29.07.2021The economic essence of trade in services, the peculiarities of the development of this process in the conditions of globalization. Research of modern tendencies of functioning of international trade, analysis of its role as a factor of economic growth.
??????, добавлен 15.12.2017