Social marketing in the system of local government
Use of social marketing tools by local self-government bodies. Aspects of the use of marketing in public administration. The role of territorial marketing in ensuring the interests of the territory, its functioning as a service of local self-government.
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The processes of marketing communications in the context of informatization and digitalization of society. The problem of oversaturation of information platforms with content is considered. As a solution, it was proposed to use influencer marketing tools.
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