Cross-cultural specifics of nonprofit advertising perception
Non-profit marketing as a context for non-commercial advertising in comparison to countries in Europe, Asia and Russia. The concept of advertising nonpofit. Cross-cultural specificity of perception of advertisements. Colour factor in advertising.
Подобные документы
Study of the relationship of global marketing and advertising with the cultural characteristics of countries in the economy. Analysis of the approaches of transnational corporations to the formation of strategies. Basic elements of global marketing.
??????, добавлен 01.02.2022Social networks as the part of marketing communications. The creation of advertising messages. Clients’ perception measurement in the context of social media. Research on determination of factors influencing consumer’s perception of advertising messages.
????????? ??????, добавлен 07.09.2018A distinctive feature of modern advertising as a logical component of the marketing system. The role of advertising in the service sector. Authenticity, clarity, purposefulness, humanity, knowledge-based, as a necessity for commercial advertising.
??????, добавлен 03.02.2021The perception and attitude of millennials to storytelling in advertising. Identification of general quantitative trends, as well as to refute or confirm the previously formulated hypotheses. Identifying commercials that have the most emotional effect.
????????? ??????, добавлен 13.07.2020The perception and attitude of millennials to storytelling in advertising. Identification of general quantitative trends, as well as to refute or confirm the previously formulated hypotheses. Identifying commercials that have the most emotional effect.
????????? ??????, добавлен 14.07.2020The role, functions of the gender aspect of socio-cultural representations used in the creation of french advertising discourse. The lexical, syntactic and phonetic levels of the advertising discourse are presented. Texts for women and men advertising.
??????, добавлен 23.09.2020Analysis of the changes that took place in the Chinese advertising poster during the ?? century. The connection between the cultural and political context and the visual content of messages, the influence of historical and cultural processes on them.
??????, добавлен 26.11.2023The persuasive design of advertising as a now days phenomenon. The influence of design meanings-images on the perception processes and behavioral reactions of a person. The peculiarity of the problems of persuasive design of advertising in the society.
??????, добавлен 10.06.2022- 9. Advertising
The Advertising Broker. The New Face of Advertising. The Marketplace and What Happens in it. Trade Marks, Labels, and Logotypes. The Different Kinds of Advertising: corporate, professional, industrial. Marketing Services: copy, art, media, radio-TV.
???????, добавлен 30.06.2014 Improving the comfort of consumers of services and products through advertising. A semiotic approach that explains the types of advertising that affect our subconscious. Symbolism and mythological side of advertising from a cultural point of view.
??????, добавлен 28.06.2020The evaluation of the economic efficiency of the advertising campaign of small and medium-sized businesses and the principles of their Application the use of advertising campaign tools in the context of planning the marketing budget of the enterprise.
??????, добавлен 19.07.2018Coding of visual information based on the means of verbal stylistics. Determination of various visual stylistic devices on the material of commercial and social advertising. Investigation of the specifics of the hidden nature of the suggestive influence.
??????, добавлен 18.06.2021The purpose of the research of article is to highlight the basics of the origin of advertising and advertising activities both in the world and in Ukraine in particular; study of the impact of advertising of various types on consumer demand and choice.
??????, добавлен 16.07.2023The concept of studying advertising graphics as a form of sociocultural communications with the analysis of stylistic trends, the problems of visualization of ideas and aesthetics. Analysis of the visual language of advertising of the postmodern period.
??????, добавлен 30.08.2018Consideration of the specifics of using visual metaphors in the design of social advertising of foreign advertising campaigns on environmental topics. Study of the specifics of visual and expressive means in social advertising, types of visual metaphors.
??????, добавлен 25.01.2023Modern means of forming a model of the behavior of the consumer. Purposes of using metaphors and extreme factors in advertising. Ensuring creativity and relevance of the advertised product. Emotionality is a factor in the effectiveness of advertising.
??????, добавлен 01.01.2023Targeted advertising as a social phenomenon in a post-panoptic society. The evolution of advertising technologies. Specificity of modern social interaction of communications. Relationship between targeted advertising and behavior patterns of consumers.
??????, добавлен 18.04.2022The role of advertising in the modern life of each person. Purpose and function of advertising, which is part of the communication activities of the company. The results of a poll of city residents relations to advertising, factors of its effectiveness.
???????, добавлен 07.06.2015The discourse discusses the question of whether modern types and forms of advertising meet the content of this definition. The main features of viral advertising manifestation as a socio-cultural phenomenon and a component of modern information space.
??????, добавлен 12.11.2023A comprehensive study of the features of advertising creativity. Active use of emotions, emotional creativity, which is designed to form an advertising message that is interesting to consumers. Examples of Ukrainian and foreign advertising practices.
??????, добавлен 28.12.2022Current trends in advertising that are most relevant for the gaming industry. features and disadvantages of each type of online advertising. Characteristics of the reason for the success of using various types of online advertising in the field of games.
??????, добавлен 05.06.2022A study of the verbal component in British and American tourism advertising placed on Internet platforms. Peculiarities of text presentation in tourist internet advertising. Study of the impact of the coronavirus pandemic on the advertising strategies.
??????, добавлен 09.02.2023Marketers' use of advertising discourse to persuade consumers and stimulate purchasing behavior. Understanding the psycholinguistic features embedded in advertising messages. The basic relationship between psycholinguistics and advertising discourse.
??????, добавлен 26.02.2025Conducting a comprehensive analysis of political advertising and campaigning from 1991 to the last presidential elections. The media as a reference point in choosing the political sympathies of addressees. Active phase of advertising development.
??????, добавлен 24.02.2024Theoretical basics and delivery methods of online advertising. Use of the Internet to target network subscribers. Placing ads on mobile devices. Send of messages using texts, animation and video clips. Benefits of Email marketing. Designing media tactics.
???????? ??????, добавлен 03.10.2017