Effectiveness of the consumer protection system upon purchasing goods in online stores
Ukrainian legislation and consumer rights protection system for purchasing goods in online stores. International legislative regulation of consumer rights protection when purchasing goods in online stores. Improving consumer literacy of citizens.
Подобные документы
Marketing as one of the many and very important tools undergoing a process of change regarding the use of the Internet. The main stages and directions of the development of Internet marketing, the impact of globalization and the presence of consumers.
??????, добавлен 19.09.2024Justification for the inevitability of price competition in the market today. Alternative approaches to the methods of the struggle for the consumer. Criteria of differentiation of offers and sales. Trends in transformation of marketing techniques.
??????, добавлен 14.09.2016Implementation of anti-risk measures aimed at reducing risk for specific business groups and organizations. Development of a methodical approach to assessing the level of perceived risks when shopping online. Advantages and disadvantages of leasing.
??????, добавлен 08.01.2024Division of consumer groups. Types of segmentation: geographic, demographic, psychographic, behavioural. Principles, methods and criteria of market segmentation. ?haracteristics of marketing tools used in the business, the role of strategic planning.
??????, добавлен 29.05.2016Increased competition in the digital environment leads to the search for effective tools to attract targeted traffic to websites. Search engine marketing, which includes search engine advertising, allows to achieve this aim by means of technical settings.
??????, добавлен 20.07.2024Hidden marketing as a special kind of online advertising in which the message is spread through the exchange of views on the product between users. Promoting products and services in the international market. Features of a search engine targeting.
????????? ??????, добавлен 17.10.2016Familiarization with representative logo and corporate identity design "National Geographic society". Consideration of the meaningful foundations of research-based marketing high performance integrated technologies to win and keep consumers from NG.
???????, добавлен 16.12.2014????? ????????? ??????????? ????? ?????? ??????????. ???????? ????????? ???????? ? CRM-??????? ?????? ?????? ? ???????????? ???????????????? ?????????. ?????? ??????????? ?? ????? CRM-?????? ? ???????????? ?????? online ??? ??????? ??????? ? ?. ??????.
???????? ??????, добавлен 09.06.2015- 59. Analysis of the impact of social networks on customers’ decision to buy online: research concept
The discusses in detail the theoretical foundations of the development of Internet commerce and the factors influencing the decision to online from the point of view of the concept of Web 2.0. The factors of social networks in making a purchase decision.
??????, добавлен 13.04.2022 Analysis of the commercial real estate market. Impact of shopper demographic profile on perception of anchor store and entertainment industries. Survey as the main method of collecting data in the development and correction of marketing strategies.
????????? ??????, добавлен 23.08.2020Shows how advertising influences people's attitudes, focusing on the mechanisms and strategies that advertisers use to persuade consumers. Describes the processes of attitude formation, emphasizing values and needs, and creating brand identi
??????, добавлен 26.02.2025Devoted to the study of the content features of the conceptualization the interaction between economic and socio-cultural needs. It was found that the management of consumption needs is determined by economic, socio-cultural and communication factors.
??????, добавлен 31.01.2024????????? ??????? ???????????? ??????? business-to-consumer. ???????? ? ??????????? ????? ???????????? ???????, ???????? ????? ?????????? ???????. ????????? ???????????? ????????????? ????????? ????????-?????????, ????????? ???????????? ????????.
??????????? ??????, добавлен 24.01.2017The understanding of BigData is understood as the main factor in the transition to the personalized approach to the future behavior. Viznachennya, with a kind of BigData rank, is pouring in on marketing d?yaln?st of the most important business.
??????, добавлен 25.02.2020Attracting consumers through conversion funnels. Tracking analysis of the steps that customers take on the way to purchase. Developing a strategy to increase conversion. Identifying weak points in the sales process. Increasing the company's profit.
??????, добавлен 16.01.2024The use by copywriters of various techniques of influence on a potential consumer in order to force him to purchase the advertised product. Mechanisms of influence by analyzing the conceptual basis of English-language advertising of electronic devices.
??????, добавлен 18.11.2023Linguistic analysis of changes in advertising and branding in the fashion industry. A study of the transformation of consumer preferences and tastes in quarantine measures during the COVID-19 pandemic. The emergence of storytelling as a branded lookbook.
??????, добавлен 13.06.2022Marketing research - the function which links the consumer, customer and public to the marketer through information. Obtaining information on competitors activities, changes in attitudes, behaviour distribution channels - the task of sales manager.
???????????, добавлен 26.11.2015The correlation between public perception and its impact on brand value growth. Study of the essence, principles and directions of potential sustainable marketing strategies aimed at meeting consumer expectations, strengthening business competitiveness.
??????, добавлен 02.10.2024The History of Gillette company, its market environment in India, competitors and consumers. Analysing of targets and elements of marketing strategies and segmentation. Essentials of marketing mix. Feature of product, pricing and promotion strategies.
???????? ??????, добавлен 15.05.2011Classical and contemporarymodels of purchase funnels. Customer Journey vs. Sales Funnel: comparative analysis. Patient journey mapping in pharmaceutical industry. Instruments of marketing communication in pharmaceutical business, managerial implications.
????????? ??????, добавлен 01.08.2017Review of selected marketing communication tools actually used in practice by producers and sellers of organic food products in the Slovak market. Identification, analysis of current level of consumer awareness regarding the issue under consideration.
??????, добавлен 31.01.2018The study of the evolution of needs and means to satisfy them. Evolutionary development tools to meet the needs of consumers in the relevant line of development that meet the conditions that these methods are successful in their development process.
??????, добавлен 26.08.2016Justification of the improvement of the mechanism of formation of the marketing strategy of agricultural enterprises. A complex of current organizational and management actions of the enterprise, aimed at using the exchange to meet the needs of consumers.
??????, добавлен 24.02.2024Advertising is a tool for experiencing the city as a concern for the urban environment, a tool for forming consumer attitudes of city residents through the formation of a qualitatively new type of social relationships based on the illusion of prosperity.
??????, добавлен 30.05.2022