Brand management as a component of the modern organization’s competitiveness
The basic consideration of brand management in the context of strategic development of a modern enterprise. Characteristics of the brand as the main consistent set of functional, emotional, psychological and social promises to the target audience.
Подобные документы
Peculiarities of using performance indicators as a necessary element of effective management and strategic development of religious organizations. Ways of increasing the effectiveness of religious organizations in performing their social functions.
статья, добавлен 15.04.2024- 102. Influence of social and psychological factors of information activity on managerial decision-making
Ensuring the effectiveness of management in the information sphere. Determining the role of psychological factors in the preparation and implementation of strategic tasks. Application of methods of personality psychology in collective decision-making.
статья, добавлен 24.02.2024 Conceptual frameworks of management reporting formation that was investigated from the perspective of systematic approach. Determination of the main requirements to the content and structure of management reporting on the example of trade enterprises.
статья, добавлен 30.10.2016The main problems in the management of personnel development. Ways to improve this process, the need to change the concept of management, motivational base, compensatory mechanism of the impact of work results on the amount of the received reward.
статья, добавлен 15.04.2024Employees as an important component of the business. Consideration of the main functions of the company's worker. Human Resources: staff selection, training, development of employees. Evaluation of the performance of employment in the organization.
реферат, добавлен 29.11.2014- 106. Time management
Achieving a higher degree of control over their time using time management techniques. Learning the basic skills of personal effectiveness. Time management role in the organization and personal life. 10 most amportant common time management mistakes.
реферат, добавлен 01.06.2016 Consideration of information systems of land management. Identify the obvious problems of information support for the process of resource management based on the analysis. Proposals for the improvement of information systems using modern technologies.
статья, добавлен 28.09.2016Characteristics of the main indicators of an assessment of risk. The place and role of these indicators in the management and organization of innovative projects. Effective determination of the level of risk associated with the activities of enterprises.
статья, добавлен 30.01.2016Scientific approaches to the definition and interpretation of crisis management in the enterprise. Problematic issues of decision-making in a crisis. Conclusions on further developments in the field of research of crisis management in the enterprise.
статья, добавлен 14.08.2016Analysis of the prospects for the use of strategic risk management tools in the process of public administration in an unstable, highly conflict-prone society. Features of the choice of methodology for the formation of an effective risk management model.
статья, добавлен 17.06.2021The definition the main tools, forms, motives of socially responsible management, on which the management system of agricultural enterprises can be based. The Concept of state policy in promoting social responsibility of business in Ukraine until 2030.
статья, добавлен 02.11.2022Profitability management is an important factor. The main element of improving competitiveness is the orientation of enterprises to intensive development, which requires them to constantly search for internal sources of increased activity efficiency.
статья, добавлен 28.02.2023The concept of behavioral risk management. Using the method of behavioral Economics and predictive analysis to reduce the cost of enterprise-related health problems and conduct of personnel in the workplace. The process of improving risk management.
статья, добавлен 28.09.2016The definition and formation of strategic alliances. Improving the competitiveness of an international company by the formation of a strategic alliance. The role of strategic alliance in modern conditions. The ability to maximize the value in risks.
статья, добавлен 27.01.2021The predominant social instruments for human resource management on the agro-processing enterprises investigation are the welfare of employees and working life, planning and development of employees’ career, efficiency management and conflict management.
статья, добавлен 01.04.2022An innovative approach to the formation of the company's profit management system, which will affect the achievement of effective results and ensure competitiveness. Ensuring a stable and growing level of profit in today's business environment.
статья, добавлен 24.02.2024The concept of governance. Defining the basic functions of the manager of the enterprise. Examples of managerial skills manager. Factors assess the effectiveness worker. Requirements for the manager. Internal quality manager. Management style.
реферат, добавлен 16.10.2008Analysis of the results of the study of the compliance of elements of reputation with the components of the management system; and organizational development of socially oriented business enterprises in the context of their connection with certain stages.
статья, добавлен 03.05.2023In the context of the tasks of designing competitive BPs in the service sector and implementing the strategic goals of the service enterprise, the principles of TQM were specified, the "quality loop" for the hotel business was designed, personnel skills.
статья, добавлен 15.04.2024Analysis of the system phenomenon in the context of the systemic paradigm of management philosophy as a metascience. The essence and role of the systemic philosophy of management is revealed. An approach to the typology of social systems is proposed.
статья, добавлен 15.09.2022Quality management systems in projects. Management commitment and strategic process. Management reviews and progress evaluations. Interdependency-related processes. Scope-related processes. Measurement, analysis and improvement. One continual improvement.
реферат, добавлен 24.04.2009Ensuring the economic and financial security of Ukraine under martial law. Planning, organization and control of enterprise activities in crisis conditions. Assessment of the state of the stock market. State policy on privatization and nationalization.
статья, добавлен 27.12.2023Sports management as a priority for the activity of the state in the context of the COVID-19 pandemic. Yogo subject, object that principle. Development of the concept of innovative sports management in Ukraine in the context of the COVID-19 pandemic.
статья, добавлен 19.04.2022The devoted to the study of food safety management at restaurant enterprises. Improvingfood safety management at restaurant enterprises involves the use of the latest technologies and standards, as well as taking into account legislative requirements.
статья, добавлен 12.05.2024Development of the two-prism model of performance management on the basis of the performance management model "Performance Prism". The idea of the model that based on adding two more perspectives: the internal and the external environment of enterprise.
статья, добавлен 01.02.2018