Brand management as a component of the modern organization’s competitiveness

The basic consideration of brand management in the context of strategic development of a modern enterprise. Characteristics of the brand as the main consistent set of functional, emotional, psychological and social promises to the target audience.

Подобные документы

  • The study and analyze the personnel management system of a commercial enterprise, problems of its development. The recommendations for its improvement through the introduction of innovative technologies and modernization of personnel development.

    статья, добавлен 20.01.2022

  • Research process optimization using one of the principles of total quality management. Analysis of its role and importance for making effective decisions that are based only on reliable data. The impact on the competitiveness of the organization.

    статья, добавлен 03.12.2018

  • The essence of change management and the role of management in the course of changes in the sustainable development of an enterprise, tools for its successful implementation. Examples of their successful implementation at an industrial enterprise.

    статья, добавлен 15.04.2024

  • Research of management concepts of T. Bata and F. Kuba in the context of different social systems. Characteristics of the phenomenon of JZD AK Slusovice within the socialist social system. Effectiveness of T. Bata concepts for private entrepreneurship.

    статья, добавлен 15.09.2024

  • Constant search for innovative tools to gain competitive advantages by developing the company's strengths. An ideal information base for making and supporting strategically oriented management decisions. Conceptual issues of organizing strategic analysis.

    статья, добавлен 20.07.2024

  • Consideration of the benefits of using digital technologies in management, which helps to improve management efficiency and strengthen the financial well-being of the enterprise. Analysis of need to implement information and communication capabilities.

    статья, добавлен 27.01.2022

  • Transformation of mobile technology in modern socio-economic development. A comprehensive assessment of the strategic impact of mobility on the competitiveness and efficiency of the company. Use of technology in the communication process of staff.

    статья, добавлен 29.01.2016

  • Features of creating new products in the process of preparing a new production. Development of the project, the creation and organization of the release of new products as the main tasks of production. Project management is a special area of management.

    статья, добавлен 04.12.2018

  • The policy and organization of information security. The lack of detection systems on enterprise. Classification and management of technology resources. Understanding the need of controlling process. Problems in security management and their solutions.

    статья, добавлен 15.12.2014

  • Implementation of an integrated approach to ensure the competitiveness and profitability of enterprises. Improving the efficiency of management, anti-crisis and solvent potential of the company. Assessment of information, logistics and resource support.

    статья, добавлен 29.01.2022

  • Consideration of the developed criteria for the effectiveness of management services. Characteristics of the indicators of a comprehensive assessment of the effectiveness of management of the banking sector. Analysis of management in "Kazkommertsbank".

    статья, добавлен 28.09.2016

  • Implementation of functional diagnostics at the enterprise as an innovative ecosystem. Management, production, and financial and investment components of the ecosystem's endogenous environment. Opportunities to improve functioning and development.

    статья, добавлен 26.12.2023

  • The theoretical essence of a modern and socially responsible organization. The essence of the organizational environment. Consideration of factors in the work environment of a modern and socially responsible organization that promote well-being.

    статья, добавлен 28.07.2023

  • The problems of large and small enterprises and some management approaches under Czech conditions. Trend in managing and organizing companies. Characteristics of enterprise structure and ways of their management by the example of two particular firms.

    статья, добавлен 28.09.2016

  • Foundations for the formation of the content, functions of sports management. Ensuring the character of physical culture, sports, the affordability of their services. The introduction of innovations in the process of providing, implementing management.

    статья, добавлен 23.01.2022

  • Peculiarities of using performance indicators as a necessary element of effective management and strategic development of religious organizations. Ways of increasing the effectiveness of religious organizations in performing their social functions.

    статья, добавлен 15.04.2024

  • Ensuring the effectiveness of management in the information sphere. Determining the role of psychological factors in the preparation and implementation of strategic tasks. Application of methods of personality psychology in collective decision-making.

    статья, добавлен 24.02.2024

  • Employees as an important component of the business. Consideration of the main functions of the company's worker. Human Resources: staff selection, training, development of employees. Evaluation of the performance of employment in the organization.

    реферат, добавлен 29.11.2014

  • Conceptual frameworks of management reporting formation that was investigated from the perspective of systematic approach. Determination of the main requirements to the content and structure of management reporting on the example of trade enterprises.

    статья, добавлен 30.10.2016

  • The main problems in the management of personnel development. Ways to improve this process, the need to change the concept of management, motivational base, compensatory mechanism of the impact of work results on the amount of the received reward.

    статья, добавлен 15.04.2024

  • Achieving a higher degree of control over their time using time management techniques. Learning the basic skills of personal effectiveness. Time management role in the organization and personal life. 10 most amportant common time management mistakes.

    реферат, добавлен 01.06.2016

  • Consideration of information systems of land management. Identify the obvious problems of information support for the process of resource management based on the analysis. Proposals for the improvement of information systems using modern technologies.

    статья, добавлен 28.09.2016

  • Characteristics of the main indicators of an assessment of risk. The place and role of these indicators in the management and organization of innovative projects. Effective determination of the level of risk associated with the activities of enterprises.

    статья, добавлен 30.01.2016

  • Scientific approaches to the definition and interpretation of crisis management in the enterprise. Problematic issues of decision-making in a crisis. Conclusions on further developments in the field of research of crisis management in the enterprise.

    статья, добавлен 14.08.2016

  • Analysis of the prospects for the use of strategic risk management tools in the process of public administration in an unstable, highly conflict-prone society. Features of the choice of methodology for the formation of an effective risk management model.

    статья, добавлен 17.06.2021

Работы в архивах красиво оформлены согласно требованиям ВУЗов и содержат рисунки, диаграммы, формулы и т.д.
PPT, PPTX и PDF-файлы представлены только в архивах.
Рекомендуем скачать работу и оценить ее, кликнув по соответствующей звездочке.