???????? Brand-mapping
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Подобные документы
Features of the relationship between verbal and nonverbal components of advertising of world-famous brands. Research of the specific influence of the emotional factor of a particular brand's popularity on the figurative parameters of advertising.
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????????? ??????, добавлен 30.07.2016 - 40. Coca-Cola
The role of Pemberton, the invention names the drink "Coca-Cola", the story of the creation of the brand as the most famous brand in the world. The evolution of the famous bottle of Coca-Cola, the new drink. Current state "Coca-Cola" on the market.
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????????? ??????, добавлен 13.07.2020Classical and contemporarymodels of purchase funnels. Customer Journey vs. Sales Funnel: comparative analysis. Patient journey mapping in pharmaceutical industry. Instruments of marketing communication in pharmaceutical business, managerial implications.
????????? ??????, добавлен 01.08.2017??????????? ????????? ? ???????? ??????? ????????????? ????????????. ????????? ????????????? ??????????? ?????????. ?????????? Web 2.0 ? ?????????? ?????. ?????????? ???????? ???????????? ?????????? ?????? ??????????? social media based brand community.
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??????, добавлен 08.04.2022Study of the perfumery-cosmetic nominative register embodied in the naming corpus. Multistructural specificity reflected in the combination of A-brand (manufacturer), B-basic (individual), C-generic (commodity), D-functional-descriptive integrants.
??????, добавлен 31.08.2023- 47. Global brands
Brief description of the world's leading brands. History of Air Jordan Company, issue of sports footwear for basketball clubs and public consumption. Creating clothing chain Inditex and Zapa. Opening salons of fashion of Chanel for the secular elite.
???????????, добавлен 14.04.2015 ????????? ????????? ?? ?????. ?????? ?????? ?????? (??? ?????????? ?????????????) ? ??????? ?????? Advanced Brand Concept Map. ???????? ??????? ????????. ?????????? ????????? ?? ???????????? ? ???????? ????? ??? ??????????? ?????????? ?????-???????????.
????????? ??????, добавлен 19.09.2016??????????? ?????????? ????? ????????? ??????????. ?????? ?????? ? ???????????????? ??????. ?????? ????????? ??????????? ?????? ?????? ? ?????? ???????????. ???????????? ???????? ???????? ?nterbrand. ?????????? ??????? ???????? Brand Valuation Model.
??????, добавлен 07.07.2022Analysis of marketing strategies that can be used by start-up companies to ensure rapid growth, attract customers and create a brand identity. Development of a multi-criteria model of optimization of marketing strategies. Overview of resource allocation.
??????, добавлен 16.06.2024