Advantages and disadvantages of advertising in the XXI century
The purpose of the research of article is to highlight the basics of the origin of advertising and advertising activities both in the world and in Ukraine in particular; study of the impact of advertising of various types on consumer demand and choice.
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Методы оценки эффективности коммуникационных компаний. Индексы, используемые для измерения эффективности коммуникационной работы. Коэффициент EAV (Equivalent Advertising Value) как метод оценки эффективности рекламных компаний, противоречия и перспективы.
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