Cohesion potential of the German professional marketing language
Analysis of the cohesive potential of terminological vocabulary in professional marketing texts. System analysis cohesive means of terminological vocabulary of marketing discourse as a form of interaction between the main subjects of economic activity.
Подобные документы
The centuries-old communication of peoples, cultural, political and economic ties presuppose the exchange of not only experience, values, any resources, but also their vocabulary. The formation of any language as a multi-level, complex, endless process.
статья, добавлен 19.07.2020English as the world's most popular. Borrowing vocabulary on the basis of economic, political and cultural ties. French loans in modern English language. Compare dominance common dialects of a certain epoch. Analysis of French-English bilingualism.
реферат, добавлен 20.01.2016Analysis of the latest tokens of foreign origin, which were borrowed from the sports vocabulary of the English language, namely from the field of football terms. Characteristics of the problem of penetration of English into the Ukrainian language.
статья, добавлен 24.01.2022Analysis of competing discourses. Examples of Discourse Analysis. Discourse Analysis, Discourse Definition and Discourse Community on wise GEEK. The grammar of a specific language. Discourse domain and Discourse Markers. Functions of Discourse Markers.
доклад, добавлен 12.11.2012Analysis of pragmatic potential of lexical and grammatical means that realize credibility in the narrative discourse of English scientific and technical texts on transport issues, in order to identify the ways of their faithful rendering into Ukrainian.
статья, добавлен 16.04.2023The issues of holistic study of syntactic units in radio exchange texts and the peculiarities of syntactic and structural-semantic organization of the English professional discourse of air traffic controllers. The analysed real texts of radio exchange.
статья, добавлен 03.04.2023The problem of the English language influence on the German language. The analysis of some changes in the system of the German language of the last decade of the XXth and the beginning of the XXIth centuries. Modern borrowings in German language.
статья, добавлен 30.10.2016Analysis of scientific terminological vocabulary in H. Wells' science fiction novel "The Time Machine". Lexical, structural and semantic features of terms related to social sciences. An image of the latest achievements of mankind and future technologies.
статья, добавлен 25.01.2023The borrowing process as the reflection of cultural contacts. The impact of historical events on the development of English vocabulary. Potential of the borrowings in English language. Classification of borrowings according to the degree of assimilation.
курсовая работа, добавлен 20.06.2011Color naming as a special semantic and stylistic layer of vocabulary. The principles of their use, explicit and implicit meanings, the role in phraseological units. Scope of application of color names in the phraseological system of the German language.
статья, добавлен 18.08.2021Vocabulary development as the main guarantee of successful language learning. Methods of learning and memory. Stages of learning vocabulary. Use in training special dictionaries. Methods of teaching language teacher in a higher educational institution.
курсовая работа, добавлен 23.11.2013The study of historical dynamics and linguistic change in the making of the modern English language. Comparative analysis of national versions of the vocabulary. The study of the classification of related languages. Features of regional dialects.
курсовая работа, добавлен 30.12.2013Research of origin, historical development and features of language of afrikanos as one of official languages of Yuzhno-African Republic. Morphological and grammatical features of language of afrikanos. Analysis of vocabulary and dictionary of language.
эссе, добавлен 10.08.2011Description, meaning of Richard Rorty's "final dictionary". Research of the final vocabulary as a basis for projective vocabulary. Considering language primarily as a tool by which people discover a new range of meanings. Analysis of the final vocabulary.
статья, добавлен 11.01.2023The critical importance of vocabulary in foreign language acquisition. The necessity to revise teaching strategies with the changing times. Vocabulary-learning strategies, which help enlarge the depth of students’ vocabulary and make input comprehensible.
статья, добавлен 29.09.2016Purposes of using new concepts. Means of enriching the synonymous series and avoiding tautologies in order to increase the prestige of the language. Analysis of pragmatics and semantics of borrowed vocabulary in Russian and Azerbaijani media discourses.
статья, добавлен 25.01.2023Analysis of English-language football mass media discourse and its linguistic representation in mass media texts. The essence of the use of terms and professional or journalistic cliches that associate the analyzed texts with professionally oriented one.
статья, добавлен 23.10.2022Identification of lexical and semantic, communicative and pragmatic features of the invective vocabulary in the Ukrainian media discourse and social networks as a specific verbal means of a psychological impact on the consciousness of the recipients.
статья, добавлен 30.10.2020Study of the main characteristics of temporality inherent in the concept "time". Definition of semantic groups of English and German phraseological units with a temporal component in the economic sphere and their counterparts in the Ukrainian language.
статья, добавлен 22.03.2023Development of recommendations for translation of texts of economic content along thematic lines: economic and financial indicators, foreign trade, management and marketing, mergers and acquisitions, financial markets, banks, and government policy.
методичка, добавлен 20.08.2017Considering the opportunities of the global network and the areas of effective use of e-marketing. Review of the most famous sites of the Internet network and statistics of its use in Ukraine and in the world. Recommendations for website design.
статья, добавлен 14.10.2018Describing the lexicological systems of English and Ukrainian languages. Distinguishing traits and phenomena in both terminological vocabularies. Methods of word-building. Systematic relations in lexicology. Typology of idiomatic and set expressions.
курс лекций, добавлен 21.12.2013Classification of new borrowings of economic terminology of the late 20th - early 21st centuries. Replenishment of the vocabulary of the modern Ukrainian language due to borrowings. Study of borrowed economic vocabulary in the language of the press.
статья, добавлен 03.09.2024Critical discourse studies the interdisciplinary connections between the use and reproduction of language and the social and cultural aspects of society. The term "discourse" is an organized text that has all the markers of cohesion and coherencе.
статья, добавлен 22.08.2022The defining characteristic of marketing communications. Analysis of the data collection methodology and sampling. The peculiarity of advertising impact on long-term relations and loyalty. Development of customer relationship management strategy.
курсовая работа, добавлен 19.05.2015