Figurative language means to create advertising slogans
The paper deals with analyzing the features of authentic English advertising slogans from the linguistic point of view. The study considers the means of figurative creation of the advertising text component – the slogan, the verbal equivalent of the logo.
Подобные документы
Analyze advertising discourse functioning in the context of the Internet. Importance of context of communication for fulfilling the purposes of communication process. Effective advertisements create associative links in the consciousness of a recipient.
статья, добавлен 19.02.2016Militarism - a typical characteristic of modern human culture, which is reflected in the names of games and is supported in the semiosis of cyberspace by signs-militaronyms. Advertising like a very important civilizational form of human activity.
статья, добавлен 15.02.2022The study of the structural-semantic and functional characteristics of repetition in English text-announcements. Features of the implementation of informative and advertising functions of texts, announcements and their pragmatic effectiveness in general.
статья, добавлен 07.10.2018Author's motility as a component of conceptualization of knowledge about an artistic work. Non-verbal means of communication as external motility of the functional basis of language. Features of metaphors caused by the influence of the author's motility.
статья, добавлен 10.11.2022Characteristics of the software requirements specification according to lexical and syntactic features. Linguistic features of English technical documentation. Grammatical means of the text of the scientific style, scientific and technical litter.
статья, добавлен 17.10.2022The concept of image in media discourse is defined, the main lexical, phraseological, syntactic and stylistic means of forming media images of political leaders, show business stars and advertising goods in English-language texts of media discourse.
статья, добавлен 29.08.2021Translation as an activity to interpret the meaning of a text in one language and the creation of a new equivalent text in another language. The concept of "English as a language of translation" in contrast to "English as the language of the original".
статья, добавлен 14.08.2016The functions of neologisms in the aspect of the advertising and information genre in the Russian language. The most common ways of their formation. The most productive Russian affixes, allowing neologisms to fully adapt to the successor language.
статья, добавлен 14.08.2022The verbal means which create mimetic imagery and highlights the mechanisms of its generation in English biblical ecodiscourse. Features of creation a powerful, ecologically charged multilayer three-projection mimetic imagery in biblical narrations.
статья, добавлен 05.11.2018Theoretical aspects of the study of stylistic means of expressing emotions. Emotion concept. Types and features of emotional speech. Features of using the analysis of stylistic means of expressing the emotional component in the comedy series "Friends".
статья, добавлен 12.03.2021The use of verbal interaction between English pragmatic idioms as means of achieving understanding. Analysis of the use of interpersonal idioms in different life situations. Differences between figurative idiomatic expressions and pragmatic idioms.
статья, добавлен 05.03.2019The positions of linguists on the isolation of media discourse in the paradigm of discourse research. The means of forming media images of political leaders, show business stars and advertising goods in English-language texts of media discourse.
статья, добавлен 18.08.2021Research of the processes of storing and transmitting information. The application of verbal means as a methods of communication of society. Algorithms for systematization, generalization and encoding of data. Creation of artificial programming languages.
статья, добавлен 21.07.2024Study of the interplay of segmental and suprasegmental means of the folk text organization that serves the realization of the text pragmatic orientation. the correlation between the text pragmatic loading and sound symbolic features of text segmental.
статья, добавлен 08.11.2022Investigation of transitions in the semantics of geographical names of places. Consideration of the main role of oikonim in the modern tourist advertising discourse. Influence of advertising on the positive perspective of geographical names of places.
статья, добавлен 12.05.2018This article is devoted to the consideration of Linguistic and Cultural Studies as an important component in the study of the English language. There were analyzed the characteristic features of learning English. Problem of intercultural interaction.
статья, добавлен 21.06.2020Characteristics of phonetic means of verbalizing emotions in English. Identification of any nation through language and national intonations. The motivational basis of human consciousness and linguistic behavior. A carrier of communicative meanings.
статья, добавлен 13.11.2023Linguistic features of expressions of gratitude, verbalized on the pages of English-language works of art. Consideration of communicative situations. Analysis of the lexical means of gratitude and the factors influencing the way of its verbalization.
статья, добавлен 19.08.2021The problem of revealing the axiological aspect of the language representation of the image of Ukraine in the English mass media and ways of its rendering in Ukrainian translation. The research of translation transformations when rendering verbal means.
статья, добавлен 04.09.2023The essence of modality as a category of linguistic meaning, its objective and subjective types. The concept of Sh. Ballie for modality in the West-European linguistics. Modal values having different means of expression according to the A.V. Bondarko.
доклад, добавлен 24.11.2014Means of implementation of reliability in the translation of English-language scientific and technical texts on transport topics. The potential of lexical and grammatical means in the sphere of their accurate transmission in the Ukrainian language.
статья, добавлен 26.09.2023The study of linguistic means of designation and transmission of mental and emotional states of a person. Distinctive features of conducting an English-speaking business dialogue. The technique of verbalization of emotions in journalistic newspaper texts.
статья, добавлен 20.02.2023The article focuses on the functional and semantic features of English-language animated film texts with regard to linguistic and cultural specifics. It is stated that The text of the animated film as a language genre has its distinctive features.
статья, добавлен 03.02.2023The article discusses the linguistic means of authorization in English magazine discourse is represented by constructions which due to the fusion of form and meaning or form and function reflect the authorship - individual, institutional or collective.
статья, добавлен 29.05.2022TikTok as a communicative event combining linguistic form, meaning and action. A study of the hierarchy of covid vaccines. Verbal and non-verbal means used by bloggers to create and maintain the elitist status of some and discredit other vaccines.
статья, добавлен 13.06.2023