Customer relationship management
Purpose of customer relationship management (CRM). History, definition and underpinning theory of CRM. Potential benefits and disedvanteges of CRM. Steps to improve CRM. Behavioral patterns and segments. CRM applications and their customer types.
Подобные документы
Study the coding and interpretation of disclosed human resources information in the annual reports of bank companies. The relationship between the types of labor organization systems and preferences in the choice of human resource management practices.
статья, добавлен 03.08.2021Historical Review of the Scientific Management Schools. The basic philosophy of the concept of Taylor, the effectiveness of economically motivation workers. Content of the theory of public administration and human behavior Luther Gulick and Lyndal Urvick.
статья, добавлен 14.10.2013Characteristics of the audit as a control mechanism for the implementation of the program to improve the quality of products and services in enterprises. The content of the production quality management system in accordance with ISO 8402 and ISO 9001.
статья, добавлен 29.01.2019The meaning of the term "outsourcing" is the organization's use of external resources to solve its own internal problems. Cooperation between organizations, transfer of organizational elements to third parties. Management of organizational strategy.
статья, добавлен 27.02.2023Study the customers’ expectation levels of service quality in the food retail sector in the "Pick n Pay" supermarket. Features of demand management in the enterprise. Determination the service quality on stores in Pietermaritzburg area, South Africa.
статья, добавлен 14.04.2016Organizational success factors. Analysis of the relationship between strategies and intangible assets. Rethinking strategic scorecards based on organizational capital development. Development of integration and maximum coherence of social development.
статья, добавлен 26.11.2020The reasons why Ukrainian managers and businessmen turn to a coach. The main methods of performance evaluation and the use of coaching technologies in the human potential management system were analyzed. Didactic value of coaching in management practice.
статья, добавлен 16.01.2024Ecological priorities in the business. The organizational structure of enterprises operating functions in the system of economical-economical management. Using ecological factors to improve the competitiveness of products and businesses in general.
статья, добавлен 14.09.2016Familiarity with the preconditions of using outsourcing in the process of project management. Consideration of the types of outsourcing services. Features of use of outsourcing in Ukraine at the present stage. The essence of the concept of outsourcing.
статья, добавлен 24.02.2016Implementation of an integrated approach to ensure the competitiveness and profitability of enterprises. Improving the efficiency of management, anti-crisis and solvent potential of the company. Assessment of information, logistics and resource support.
статья, добавлен 29.01.2022Development of the scientific thought in the field of management of organizations from its origin till present time. Development of scientific thought in the field of management, basic approaches and schools of management, management of organizations.
статья, добавлен 05.02.2019Violation of the structural integrity of the management system of innovative activity in the industry and the narrowing of the innovative potential of the enterprise. Limitation of its ability to maintain a sufficient level of innovative activity.
статья, добавлен 25.06.2024In order for the company to be effective, it is necessary to pay considerable attention to personnel management. The purpose of the article is to form a set and hierarchical classifications of factors influencing the personnel management system.
статья, добавлен 03.12.2022The purpose of the article is the role of development and effects of conflict situations in management of the organisation. The article underlines that one of the best management methods to prevent dysfunctional conflict is to explain what result.
статья, добавлен 22.12.2022To reveal the essence of HR technology, it functions, and the tools it uses in personnel management in modern business conditions. The essence of the definition of HR technology in personnel management was disclosed, and different researchers' statements.
статья, добавлен 15.09.2024Consideration of the developed criteria for the effectiveness of management services. Characteristics of the indicators of a comprehensive assessment of the effectiveness of management of the banking sector. Analysis of management in "Kazkommertsbank".
статья, добавлен 28.09.2016The role and importance of information for the cost management process and the enterprise as a whole. The essence and elements of information support of the enterprise. Definition of the concept of "information provision of enterprise cost management".
статья, добавлен 15.05.2018Search for ways to improve the efficiency of industrial processes and quality of products. Implementation the Lean management as a comprehensive technology. Minimize costs, eliminate unnecessary operations and excessive loads on equipment and employees.
статья, добавлен 20.07.2024The purpose of the study is to define the concept of management leadership efficiency which forms a positive result. The paper considers the main content and essence of managerial work. The logic of the process of managerial activities has been defined.
статья, добавлен 08.09.2020The main purpose of tools marketing management tools has been determined, which will allow enterprises to coordinate their activities, optimally allocate resources at all its stages and directly influence the improvement of the level of competitiveness.
статья, добавлен 10.05.2022The scientific management approach. Applying scientific management to today’s conditions. Weber’s bureaucratic approach. Features of application of administrative, human relations’, organism and contingency theories of the firm. Socio-technical systems.
курсовая работа, добавлен 14.06.2017The main tasks and the importance of management in today’s economy, the possibilities of bringing the art of management to a high level. The role and importance of strategic management, and scientific and practical suggestions and recommendations.
статья, добавлен 26.11.2023Definition of the essence, meaning, features of the brand and brand management in the music business. Consideration of the theoretical principles of brand management in increasing competitiveness and in the effectiveness of promoting music performers.
статья, добавлен 28.05.2022Basics of management models and technologies. Analysis of the impact of individual psychological characteristics of the manager on production indicators. Identification of differences in the management style of heads of state and non-state organizations.
статья, добавлен 11.01.2023Identification effective indicators of the formation of the Human Resources Management ecosystem for the purpose of prompt response to changes in the socio-economic environment. Avoidance of possible losses and continuous improvement of HRM efficiency.
статья, добавлен 17.11.2023