The Bull and Bear Communicative Strategies in the US presidential campaign rhetoric
The "bull and bear" strategy in the American electoral discourse. The most productive aspects of the tactics of each strategy. Analysis of the debates of George W. Bush, D. Trump and their opponents, the effectiveness of their communication strategies.
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The speech of the president, prime minister or politician before the audience is analyzed in order to set tasks, provide recommendations or highlight problems. The impact on listeners, which is achieved through the use of classical rhetoric, is described.
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