The influence of video advertising on the promotion of territorial branding
The Ukrainian and foreign experience of using video commercials in promoting the brand of the territory as a tourist destination. The use of humor and regional music, and the use of non-standard storylines in the creation of modern video content.
Подобные документы
Identifying the features of creating a mascot (brand character). Study of theoretical aspects of brand image formation with the participation of a character. Features and practical experience of using characters. Improving the typology of brand symbols.
статья, добавлен 10.01.2023Consideration of the specifics of using visual metaphors in the design of social advertising of foreign advertising campaigns on environmental topics. Study of the specifics of visual and expressive means in social advertising, types of visual metaphors.
статья, добавлен 25.01.2023The role, functions of the gender aspect of socio-cultural representations used in the creation of french advertising discourse. The lexical, syntactic and phonetic levels of the advertising discourse are presented. Texts for women and men advertising.
статья, добавлен 23.09.2020Research of the concept of manipulation in advertising slogans of fast food restaurants. Templates that are often used to subconsciously influence customers. Manipulative means inherent in advertising: "unique trade offer" and "adjustment to values".
статья, добавлен 20.11.2020Social networks as the part of marketing communications. The creation of advertising messages. Clients’ perception measurement in the context of social media. Research on determination of factors influencing consumer’s perception of advertising messages.
дипломная работа, добавлен 07.09.2018Researching the key generating markets for destination "Bulgaria" to outline the characteristics of demand for tourism products. The results of the international research in 2013. Result of world-wide and European surveys of the main generating markets.
статья, добавлен 25.08.2016Researching the key generating markets for destination "Bulgaria" to outline the characteristics of demand for tourism products. The results of the international research in 2013. Result of world-wide and European surveys of the main generating markets.
статья, добавлен 19.12.2016Political advertising and campaigning from 1991 to the last presidential elections were analyzed and a periodization based on the elections of the President Ukraine was developed. Content analysis in the media made it possible to distinguish seven stages.
статья, добавлен 12.05.2024The marketing tools for effective product promotion in the Ukrainian and global chocolate markets. The theoretical and methodological foundations of strategic marketing promotion as a significant marketing tool in ensuring effective product promotion.
статья, добавлен 20.07.2024Coding of visual information based on the means of verbal stylistics. Determination of various visual stylistic devices on the material of commercial and social advertising. Investigation of the specifics of the hidden nature of the suggestive influence.
статья, добавлен 18.06.2021The study of advertising as a kind of social activity of man in the worldview-value, moral-ethical and pragmatic aspects. Characteristics of modern ways of influencing public opinion, methods of forming national identity, consciousness of the person.
статья, добавлен 08.12.2020The relevance of scientific research is due to the establishment of the brand as the most valuable asset of the company. Brand audit appears as a preparatory step for developing or correcting brand positioning, clarifying its development strategy.
статья, добавлен 06.07.2023The purpose of the research of article is to highlight the basics of the origin of advertising and advertising activities both in the world and in Ukraine in particular; study of the impact of advertising of various types on consumer demand and choice.
статья, добавлен 16.07.2023Advertising discourse as an integral element of modern culture and society. The effect of suggestion as the ratio of linguistic factors and extralinguistic factors that were actualized as a result of various lexical and semantic transformations.
статья, добавлен 17.08.2021Advertising is a tool for experiencing the city as a concern for the urban environment, a tool for forming consumer attitudes of city residents through the formation of a qualitatively new type of social relationships based on the illusion of prosperity.
статья, добавлен 30.05.2022Characteristics and structural organization of visual formal elements of modern advertising. Study of the integrative nature, attributes and semiotic mode of functional groups. Selection of subunits, subelements and subparameters of advertising texts.
статья, добавлен 11.02.2024The concept of the market as a specific factor for the development of the country's economy, the understanding of the concept of marketing research, reveals its essence and role, characterizes the most common types of research on regional tourism markets.
статья, добавлен 21.07.2024- 68. Advertising
The Advertising Broker. The New Face of Advertising. The Marketplace and What Happens in it. Trade Marks, Labels, and Logotypes. The Different Kinds of Advertising: corporate, professional, industrial. Marketing Services: copy, art, media, radio-TV.
реферат, добавлен 30.06.2014 Features of design thinking. Functions of graphic design in advertising. Its methodological aspects from a marketing standpoint. Rules for achieving the quality of graphic design. Approaches for the formation of the project activities in this field.
статья, добавлен 15.08.2022Current trends in advertising that are most relevant for the gaming industry. features and disadvantages of each type of online advertising. Characteristics of the reason for the success of using various types of online advertising in the field of games.
статья, добавлен 05.06.2022Interdependence between stereotyped ideas about a cultural product and its commercialization. Transformation of "authentic pub" as a result of exports. Appropriation of the global brand. Original cultural content. Characteristics of exotic goods.
статья, добавлен 28.12.2017Non-profit marketing as a context for non-commercial advertising in comparison to countries in Europe, Asia and Russia. The concept of advertising nonpofit. Cross-cultural specificity of perception of advertisements. Colour factor in advertising.
дипломная работа, добавлен 18.07.2016The concept of studying advertising graphics as a form of sociocultural communications with the analysis of stylistic trends, the problems of visualization of ideas and aesthetics. Analysis of the visual language of advertising of the postmodern period.
статья, добавлен 30.08.2018Marketing promotion as a step to popularize companies among the population. Measures aimed at the development of marketing in Azerbaijan. Using the synthesis of national features of the economy and world experience as a requirement of modernity.
статья, добавлен 20.07.2024Conducting a comprehensive analysis of political advertising and campaigning from 1991 to the last presidential elections. The media as a reference point in choosing the political sympathies of addressees. Active phase of advertising development.
статья, добавлен 24.02.2024