The peculiarities of researching conjuncture of sanatorium and spa services market
The characteristics of market research services. The features of the demand for spa services. The functional components of the resort enterprises and features of organization of spa business. Government regulation of resorts, tourism and distributors.
Подобные документы
A set of attributes, which can define a cumulative territorial product that can be offered by balneological resort at the market of the recreational services. The priority of target segments of recreants for balneological resorts entities in Lviv region.
статья, добавлен 14.09.2016The factors of development of the market of intermediary services are investigated. Its main levels of functioning as a marketing system are defined. Analysis scheme of factor influence upon the development of intermediary services market is given.
статья, добавлен 28.09.2016Formation of the logistics profile of the operator of the freight road transportation market. Identification of key standards of service in terms of basic services and services with high added value. Positioning of logistics services on the market.
статья, добавлен 20.07.2024The industry of production of goods of daily demand as a basic for the existence of society is an industry that has felt the impact of the corona crisis and needs rapid adaptation. Status and trends of the impact of COVID-19 on China's services sector.
статья, добавлен 09.08.2022Analysis of the peculiarities of promoting the country's competitiveness in the international market of educational services on the example of Ukraine. Transition from the model of catch-up modernisation to the model of developing comparative advantages.
статья, добавлен 18.12.2023Analysis of marketing tools that are appropriate to use in modern conditions in order to market enterprises in the field of physical culture and sports services (on the example of Poland). Features of sports marketing. Forms of sports sponsorship.
статья, добавлен 23.10.2023Hidden marketing as a special kind of online advertising in which the message is spread through the exchange of views on the product between users. Promoting products and services in the international market. Features of a search engine targeting.
дипломная работа, добавлен 17.10.2016Researching the key generating markets for destination "Bulgaria" to outline the characteristics of demand for tourism products. The results of the international research in 2013. Result of world-wide and European surveys of the main generating markets.
статья, добавлен 25.08.2016Researching the key generating markets for destination "Bulgaria" to outline the characteristics of demand for tourism products. The results of the international research in 2013. Result of world-wide and European surveys of the main generating markets.
статья, добавлен 19.12.2016The functional features of modern electronic business and e-commerce within its structure. A comprehensive understanding of the key components of e-business, in particular e-commerce, allows to make effective management decisions in e-markets.
статья, добавлен 25.06.2024Characteristic of marketing of banking services as the activity of presenting, advertising and selling banking products in the best way to meet the needs of consumers. Marketing of banking services as one of the services of the financial industry (bank).
статья, добавлен 25.07.2020Theoretical aspects of marketing research in the construction market. The procedure of planning a marketing research. Benefits of EXMAR. Contents of a strategic marketing plan. Tools and methods of marketing planning. Features of Marketing Research.
контрольная работа, добавлен 27.12.2011The history, characteristics and location of the company. Structure of the company and marketing service. Organization of labor, production technologies of company. Organization of quality control. Segmentation of consumer market. Features and promotion.
отчет по практике, добавлен 30.04.2020The role of marketing research in the field of tourism. Development of an adequate marketing strategy for a tourism enterprise in the context of COVID-19. Market transformation in a pandemic. Carrying out marketing research when reformatting the market.
статья, добавлен 16.11.2022The economic essence of trade in services, the peculiarities of the development of this process in the conditions of globalization. Research of modern tendencies of functioning of international trade, analysis of its role as a factor of economic growth.
статья, добавлен 15.12.2017- 16. Pepsi white
Consulting services in the field of marketing researches. History of PepsiCo, international activity of company. A launch of a brand to the Russian market. Main principles of work of the company, the key of success. The domestic market of soft drinks.
презентация, добавлен 14.05.2014 Based on an analysis of world trade in services, the most important areas of regional trade agreements have been identified. Finding ways to expand agreements on partnership and cooperation in the provision of services (for example, transport services).
статья, добавлен 06.10.2018Identified the main types of strategic business units value: the market value, liquidation value, replacement cost, cost of reproduction, the investment cost. Analysis of expectations about the state of business activity of the industrial enterprises.
статья, добавлен 14.09.2016Market segmentation of hotel services has been investigated as the base of determination of the goals which will be the objects of further marketing investigations. The assessment of segmentation criterion: segment capacity, segment essentiality.
статья, добавлен 12.10.2018Summary about activity of company, specific of service and services, competitiveness. Segmentation and market tendencies, marketing's programs and commercial strategy, planned profit and possible losses. Drafting of financial plan of enterprise.
презентация, добавлен 08.12.2010The concept of the market as a specific factor for the development of the country's economy, the understanding of the concept of marketing research, reveals its essence and role, characterizes the most common types of research on regional tourism markets.
статья, добавлен 21.07.2024The essence of the notion of "guerilla marketing", analyzes of its usage in the of management in Ltd. "Misto-D". Guerrilla marketing аs popular marketing tools that provides effective promotion of goods and services on the market with the lowest costs.
статья, добавлен 14.09.2016Definition of "Music industry" participative web and user generated content. Trends in the music industry, the need for digital marketing. The musical preferences of Russian consumers. Changes in demand for music services caused by the COVID-19 pandemic.
дипломная работа, добавлен 18.07.2020Methodology of the research of the marketing activity of the medical and health tourism destination at the municipal level. Marketing research and analysis of the existing market situation. Development of a program of actions, budgetary planning.
статья, добавлен 20.07.2024Characteristics of the place of the brand among marketing communications in the tourism business. Analysis of the experience of leading destinations and tourism enterprises in the formation of brands. Research of technology of building a tourist brand.
статья, добавлен 09.01.2019