Modern approaches to definition essence and content of positioning as element of the complex of tourist marketing
Specifying and analyzes most important approaches to understanding the content and content of positioning as an element of the tourist marketing mix. Making conclusions on further directions of developing positioning research within tourism marketing.
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Marketing is managing profitable customer relationships. The functions of marketing are: Researching, Buying, Product development and management, Production, Promotion, Standardization and grading, Pricing and Distribution, Risk bearing and Financing.
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