Personal Selling
Familiarity with the basic stages of personal sales: prospecting, handling objections, closing the scale. Personal selling as a promotional method in which one party uses skills and techniques for building personal relationships with another party.
Подобные документы
The basic approaches of distribution channels formation of enterprise. Stages of sale channel strategy development. The processes of development, maintaining and usage of customers databases are considered in order to establish contacts with them.
статья, добавлен 25.02.2016Formation of personnel policy at the enterprise in modern conditions. Analysis of the features of building an effective personnel policy. Skills and abilities of innovation marketing specialists to identify purchasing behavior, hidden needs of consumers.
статья, добавлен 26.12.2023The peculiarities of the use of Facebook for marketing purposes by SMEs. Consideration of the basic ways to determine the barriers that prevent SMEs to use Facebook for their own marketing purposes. The essence of the concept of "diversification".
статья, добавлен 24.02.2016Assessment of the development of e-commerce at modern stages. The main trends and prospects of the formation of social media marketing. Directions and sequence of stages of improving the effectiveness of marketing in networks. Branding strategies in them.
статья, добавлен 03.07.2023The process of optimizing a website to maximize the conversion of website visitors into customers or buyers. Effectiveness issues of various marketing tools and techniques to increase website conversions. The level of influence of Internet marketing.
статья, добавлен 13.12.2023Research on the implantation of integrated marketing communication in the brand building and communication of a higher education institution. The use of artificial intelligence technology to form the image and increase the competitiveness of HEI.
статья, добавлен 02.11.2022Selection of stages of development of commodity science as a science. Study of formulas for pricing and turnover of goods. Analysis of the role of information technology in commodity science. Reducing the complexity of using information resources.
статья, добавлен 26.07.2020Exploring the role of mother agencies using cross-cultural theories and stakeholder theories. Identification of current trends in the modern fashion asian market. Development of professional models for promotional products. The stakeholder concept.
дипломная работа, добавлен 10.12.2019- 34. PR и реклама
Отличия рекламы в СМИ от Public Relations, Sales-promotion, Direct Mail. Взаимосвязь рекламы и PR, их цели и задачи, преимущества и недостатки. Сравнительный анализ эффективности PR-мероприятий, рекламных объявлений в прессе и действий торгового агента.
курсовая работа, добавлен 17.01.2011 The key principles, functions, systems and methods that allow ensuring market orientation of the production and sales activities of the enterprise, where effective management decisions are based not only on the capabilities of the manufacturer.
статья, добавлен 08.06.2024Study of the main opinions of scientists regarding e-commerce. Assessment of digital sales growth from the development of the Internet and the increase the users of social networks. Using the Scopus information platform to elaboration business models.
статья, добавлен 20.07.2024Formation a marketing strategy to expand of business and increase sales in the international market. Assessment of globalization risks for national economies. The role of cultural, political and religious features of countries in successful competition.
статья, добавлен 15.04.2024Маркетинговые коммуникации как фактор конкурентоспособности в аптечном бизнесе. Исследование лояльности потребителя. Стимулирование сбыта (sales promotion) и прямой маркетинг (direct marketing). Мерчендайзинг в аптеках и участие сети в выставках.
курсовая работа, добавлен 21.11.2017Marketing research - the function which links the consumer, customer and public to the marketer through information. Obtaining information on competitors activities, changes in attitudes, behaviour distribution channels - the task of sales manager.
презентация, добавлен 26.11.2015Conditions for the active use of a marketing approach in order to solve management and sales tasks and increase competitive advantages. The main approaches to the interpretation of the concept of "marketing". The main elements of the marketing strategy.
статья, добавлен 19.03.2024Classical and contemporarymodels of purchase funnels. Customer Journey vs. Sales Funnel: comparative analysis. Patient journey mapping in pharmaceutical industry. Instruments of marketing communication in pharmaceutical business, managerial implications.
дипломная работа, добавлен 01.08.2017Review of perfume advertising taking into account verbal, visual and olfactory modes. A comparison of the types of perfume advertising distinguished as a type of catalog for the professional sales agent, the potential consumer. Multimodal cohesion.
статья, добавлен 11.12.2023The problem of the harmonious operation of logistics management in a universal system. The description of local and global laws of balance, taking into account the parameters of the source rules for sales of inventory turnover, their optimal number.
статья, добавлен 21.02.2016Customer lifetime value like one of the key business indicators which we can predict net income, as well as future relations between the company and the client. Characteristics of the several measurements and evaluations of recommendation systems.
дипломная работа, добавлен 18.07.2020The peculiarities of Ukrainian milk and dairy products market under current conditions. Steps to improve the competitiveness of milk processing factories by implementing innovations in their product sales policy. The effectiveness of such measures.
статья, добавлен 14.09.2016Green marketing as the marketing of products that must be environmentally friendly. Analysis of the problems of forming a positive perception of the enterprise by potential consumers as environmental. Familiarity with the functions of an ecological hotel.
статья, добавлен 16.11.2020The impact of book-based movies’ release on book demand in the Russian market. Annual data on the book sales of book retail chain and information about the movie releases. Evaluation of the film industry’s film-making decision and the demand for books.
дипломная работа, добавлен 15.09.2018- 48. Marketing
Marketing is managing profitable customer relationships. The functions of marketing are: Researching, Buying, Product development and management, Production, Promotion, Standardization and grading, Pricing and Distribution, Risk bearing and Financing.
реферат, добавлен 20.10.2013 Consequences of Russian large-scale military aggression for Ukraine's foreign trade in goods in 2022. Trends, changes in the geographical and commodity structure of domestic exports and imports. Product groups with the largest drop in deliveries.
статья, добавлен 26.12.2023Advertising is a tool for experiencing the city as a concern for the urban environment, a tool for forming consumer attitudes of city residents through the formation of a qualitatively new type of social relationships based on the illusion of prosperity.
статья, добавлен 30.05.2022