Interplay of translation freedom, creativity and fidelity in translating process as a step up to the accuracy of translation product
Freedom in choosing linguistic, stylistic means of translation - one of the main factors that contributes to the formation and development of translation creativity. Semantic fields - a method to create a faithful equivalent in the target language.
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Study of linguistic features of English-language advertising slogans and features of their translation into Ukrainian. In the process of research, the main functions of the advertising text are revealed: influencing, emotional, aesthetic, informative.
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