Marketing basic principles
Division of consumer groups. Types of segmentation: geographic, demographic, psychographic, behavioural. Principles, methods and criteria of market segmentation. Сharacteristics of marketing tools used in the business, the role of strategic planning.
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Marketing as one of the many and very important tools undergoing a process of change regarding the use of the Internet. The main stages and directions of the development of Internet marketing, the impact of globalization and the presence of consumers.
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