Music Marketing in the Digital Age: Building an Identifiable Personal Brand, Promoting Records and Adapting to Market Demands

Familiarity with the impact of the COVID-19 pandemic on the development of the music market. The development of music marketing in the digital age. Consideration of ways to create a recognizable personal brand. Problem analysis promotion records.

Подобные документы

  • Specific features of using marketing tools in museums for their successful competition in the leisure market. Active self-financing and creation of a comfortable environment - one of the priority directions of development of museum sphere in Ukraine.

    статья, добавлен 24.07.2017

  • The purpose of marketing communication strategy. Components and the content in the strategic planning hierarchy. Determination of the main stages in the development of marketing strategy. Development of a universal algorithm of formation of the MCS.

    статья, добавлен 14.08.2016

  • Marketing as one of the many and very important tools undergoing a process of change regarding the use of the Internet. The main stages and directions of the development of Internet marketing, the impact of globalization and the presence of consumers.

    статья, добавлен 19.09.2024

  • McDonald's as the world's largest chain of hamburger fast food restaurants. Television, customer mailing, point of scale display, direct mail - the main methods of promotion, which using this global company. Analysis of the market strategy in Russia.

    контрольная работа, добавлен 22.05.2018

  • The concept of the market as a specific factor for the development of the country's economy, the understanding of the concept of marketing research, reveals its essence and role, characterizes the most common types of research on regional tourism markets.

    статья, добавлен 21.07.2024

  • Marketing channels and omni-channel marketing analytics. Segmentation of users based on contest status. Development of recommendations for marketing strategy in E-mail channel for real company based on CRM data analysis. Identification of the problem.

    дипломная работа, добавлен 23.09.2018

  • The introduction of marketing tools to manage innovation is becoming one of the main reasons for the success of modern innovations. Innovative activity in the marketing is impossible without the presence at the enterprise of the relevant personnel.

    статья, добавлен 21.08.2017

  • The features of marketing activities in conditions associated with the spread of coronavirus infection. COVID-19 has shocked the world, left many economies in dire straits. The pandemic has accelerated their implementation in the daily life of companies.

    статья, добавлен 18.04.2022

  • The article is devoted to the analysis of features and tendencies within the societal concept of influencer marketing in the conditions of digitalization of society. The problem of methodological substantiation of adaptive choice of tools of influence.

    статья, добавлен 06.07.2023

  • Familiarity with the basic stages of personal sales: prospecting, handling objections, closing the scale. Personal selling as a promotional method in which one party uses skills and techniques for building personal relationships with another party.

    курсовая работа, добавлен 02.11.2014

  • The development of information and communications technologies leads to new ways of marketing communication. The companies perception and intensity of implementation in Lithuania in comparison with Russia, Ukraine, Germany, Netherlands, and Israel.

    статья, добавлен 30.07.2016

  • Дослідження сучасних викликів та перспектив розвитку digital-marketing у сучасних умовах невизначеності. Характеристика ключових напрямів розвитку цифрового маркетингу. Огляд ключових тенденцій постійних та швидких змін у сфері цифрового маркетингу.

    статья, добавлен 10.10.2024

  • Methodology of the research of the marketing activity of the medical and health tourism destination at the municipal level. Marketing research and analysis of the existing market situation. Development of a program of actions, budgetary planning.

    статья, добавлен 20.07.2024

  • Consumer market analysis is part of a successful business. Consideration of the concept of Big Data as a factor in the transition to a personalized approach in the study of consumer behavior. Big Data and its impact on the marketing activities companies.

    статья, добавлен 23.03.2020

  • A complex of hotel product promotion is reviewed. The distribution of responsive group of consumers in the relationship marketing is characterized. Stages, models of behavioral responses of buyers In Ukraine and the formation of communication goals.

    презентация, добавлен 24.02.2016

  • Ways of forming a state policy that improves entrepreneurship and the investment climate in order to ensure the development of the private sector of services are analyzed. The European experience of building marketing mechanisms is characterized.

    статья, добавлен 13.09.2022

  • The defines strategic trend of the development of the sphere of higher education is the search and implementation of an effective marketing strategy designed to ensure the competitiveness of the university in the target market of educational services.

    статья, добавлен 20.07.2024

  • Generalization of approaches regarding the categorization of innovative marketing communications, which are used within the framework of the development of trends in the promotion of goods (services). Perspectives of innovative marketing communications.

    статья, добавлен 03.04.2023

  • The article deals with the issues of software marketing mix development, taking into account its specific character as a commodity. The difference between the notions of "software product" and "software tools" from the marketing perspective is reasoned.

    статья, добавлен 28.09.2016

  • Supplier of composite profiles. The Swiss window market. Creative sensory marketing. Main activities of the company today. Fiberline aims to create amongst private customers, mainly focusing on the German and Swiss market. The German window market.

    реферат, добавлен 15.11.2013

  • Characteristics of graphic design and its potential as a tool for digital marketing. An overview of graphic design as a key way of communicating information about a product or service through visual means. The role of graphic design in marketing.

    статья, добавлен 16.01.2024

  • The analyzing the development of Internet marketing in Ukraine. The tendencies of Internet marketing in the world and figures connected to its current condition in Ukraine. The perspective of Internet marketing in Ukrainian business and global economy.

    статья, добавлен 27.08.2016

  • Justification for the inevitability of price competition in the market today. Alternative approaches to the methods of the struggle for the consumer. Criteria of differentiation of offers and sales. Trends in transformation of marketing techniques.

    статья, добавлен 14.09.2016

  • Investigation of specialized literature regarding different personnel evaluation methods. Implementation of marketing concept in business requires corresponding service that examines marketing environment. Research and analyzing market situation.

    статья, добавлен 27.06.2016

  • Trends in the development of e-Commerce in Europe results of the monitoring sites of different countries. Analysis of payment and competitive advantages, which are used in Europe in the online stores. Development of the map of sensitivity of the consumer.

    статья, добавлен 09.07.2017

Работы в архивах красиво оформлены согласно требованиям ВУЗов и содержат рисунки, диаграммы, формулы и т.д.
PPT, PPTX и PDF-файлы представлены только в архивах.
Рекомендуем скачать работу и оценить ее, кликнув по соответствующей звездочке.