Digital platforms as tools for modern digital marketing
The factors for intellectual capital growth at digital companies that use digital platforms for business processes, use the potential of digital transformations to change the structure of assets with the dominance of intangible assets over tangible ones.
Подобные документы
The development of digital technologies allows companies to use more opportunities to conduct their activities, improve their products. Significant interest in innovations in analytics is revealed by scientific interest in this topic among researchers.
??????, добавлен 10.10.2024The article is devoted to the analysis of features and tendencies within the societal concept of influencer marketing in the conditions of digitalization of society. The problem of methodological substantiation of adaptive choice of tools of influence.
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????????? ??????, добавлен 21.06.2016?????????? ???? ????????? ?????????? ? ?????????? ??????? ?? ??????, ???????? ?? ???? ?????????? ?? ??????? ? ?????? ?????. ?????????? ?????????????-???????????? ???????????? ????????? ?????????? ? ?????? ?????. ????????? ???????? digital-??????????.
??????, добавлен 27.10.2023Definition of marketing, its objectives and model of process. Product, price, promotion, place. Consumer behavior, market research. Segmentation, targeting and positioning. Brands, price strategies, direct mail and email, digital media, social networks.
???????????, добавлен 28.08.2015Feature of the impact of digitalization on the media industry. Transformations in the news market. The emergence of toll walls in online news content. Analysis of types of remuneration. WTP and consumer attitudes in various types of online newspapers.
????????? ??????, добавлен 18.07.2020Using business process reengineering of an enterprise to create a new process organizational structure, eliminate inefficient processes, and improve the efficiency of process execution. The role of marketing process management in business operations.
??????, добавлен 02.10.2024The selling point is digital services and the buyers are anyone anywhere in the world with a smart device and a payment card with international access. With multiple sales being the main objective of the companies, the subject of this article may attract.
??????, добавлен 20.09.2024???????????? ???????????? ???????? ??????? ? ???????? ????????, ? ??????????? ???????????? ?????????? ?????, ?????? ?? ???????? ??? ??? ???????? ????? ? ???????. ???????????? ???????????? digital ??????? ????????????? ??????????? ?? ?????????? ?????.
??????, добавлен 24.01.2024Trends in the development of e-Commerce in Europe results of the monitoring sites of different countries. Analysis of payment and competitive advantages, which are used in Europe in the online stores. Development of the map of sensitivity of the consumer.
??????, добавлен 09.07.2017Purpose, approaches to the formation of the innovative and safety potential of the enterprise. Peculiarities and conditions of application of marketing tools in this process. The need to find innovative production mechanisms, use of new marketing tools.
??????, добавлен 25.11.2023The correlation between public perception and its impact on brand value growth. Study of the essence, principles and directions of potential sustainable marketing strategies aimed at meeting consumer expectations, strengthening business competitiveness.
??????, добавлен 02.10.2024The role of online marketing in business transformation and improvement of logistics processes through supply chain management. The integration of online strategies with supply chain operations, which have significantly changed the way companies operate.
??????, добавлен 21.07.2024Marketing as the organizational business area that interacts most frequently with the public. The constant invasion of advertisements in all means of communications triggers off people acting in the way publishing companies want them to behave.
????, добавлен 08.04.2014?????????? ????? ??? ?????????? digital-??????????. ???????? ?????? ?????? ????????????? ???????????? Social Media Marketing. ?????? ????????????? ????????? ??????????? ???????????? ???? ?????????????? ????? ??? "?????? ????????" ? ?????????? ?????.
????????? ??????, добавлен 07.12.2019Analysis of marketing strategies that can be used by start-up companies to ensure rapid growth, attract customers and create a brand identity. Development of a multi-criteria model of optimization of marketing strategies. Overview of resource allocation.
??????, добавлен 16.06.2024- 92. Marketing challenges emerged from consumers’ perception of security issues of the Internet of things
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????????? ??????, добавлен 08.11.2015 ?????? ??????????? ???????????? ????????-???????, ???????????? ?????????? ????? ?? ??????????? ???????????? ??? ??????????? ?? ????????? ????????. ??????????? ????????? ???????????? ??????-????????, ?????????????? ?????????? ?? ????????? ? ??????????.
??????, добавлен 21.04.2024??????????? ???????? ????????????? ??????? ?? ???????? ?? ?????????? ? ??????????? ???????? ???????????? ?????????. ????????? ???????? ???????????? digital-??????????, ???????????? ???? ????????? ?????????? ??????? ??????????? ???????? ?? ?????.
??????, добавлен 06.12.2022Green marketing as the marketing of products that must be environmentally friendly. Analysis of the problems of forming a positive perception of the enterprise by potential consumers as environmental. Familiarity with the functions of an ecological hotel.
??????, добавлен 16.11.2020??????? ??????, ????????? ? ???????????. ????????? ???????? ????? digital-???????? 2018. ??????????? ?????????????, ???? ? ????? ??????????, ??????? ????????? ????????? MG result. ?????? ??????????? ? ????????? ????????????????. ?????????? ????????????.
????????? ??????, добавлен 23.12.2019??????? ???????? ????????? ? ????????? ????????????, ????? ??? ???? ??????-???????, ???????? ?????????? ? ?????????? ????? ? ?????????? ? ??????????????????? ???????????????. ??????????? ? ????????? ???????? ? ???????? ???????????? ??????????????? ?????.
??????, добавлен 02.01.2025The main problematic issues of the relationship between management technologies, business modeling and marketing planning of IT startups. Analysis of modern approaches to classification, tasks, templates and elements of building business models.
??????, добавлен 03.07.2023Overview of multisided platform concept: definitions and evolution of approaches. Multisided platforms as a new business model. Advantages and disadvantages of multisided platform approach in the fast-moving consumer goods industry. FMCG industry.
????????? ??????, добавлен 01.09.2018??????? ?? ?????????? ????????? ??????-???????. ????? ??????????? ??????? ?? ????????? ????? ??????????? ????????. ??????? ????????? ?????????????? ?????? ?????????. ?????? ????????? ????????-????????. ???????? ??????? ??????????? digital-??????????.
??????, добавлен 21.07.2024