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Подобные документы

• 1. Planning of advertising in the media

  Theoretical basics and delivery methods of online advertising. Use of the Internet to target network subscribers. Placing ads on mobile devices. Send of messages using texts, animation and video clips. Benefits of Email marketing. Designing media tactics.
  
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• 2. Principles of marketing. Making the sale

  Definition of marketing, its objectives and model of process. Product, price, promotion, place. Consumer behavior, market research. Segmentation, targeting and positioning. Brands, price strategies, direct mail and email, digital media, social networks.
  
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• 3. ???? ???????????? ???????? ?????????? ? ???????????? ????????-?????????

  ?????? ????????? ?????????????? ????????-???????? ? ???????????? ?????????? ???????? ??????????. ????? ??????????? ???????????? ???????? ?????????? ?? ????????? ? ????????????? ?????. ????????? ???????? ??????????? ??? ?????? Email ?????????? ? SMM.
  
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