More than a signboard: the name of a store in the speaker’s mental lexicon
Representation of onyms (names of stores) in the lexicon of movies. Injecting a part of the concept into the formation of a manifestation about the cognized sphere. A look at the subframe storenames on the materials of the survey of residents of Kiev.
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The comparative analysis the transfer of natural names and names borrowed from ancient culture and mythology, and semantic or spoken names by transcription, transliteration, approximate or descriptive translation in Ukrainian and Russian language.
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